Proceeds will go towards an event for breast cancer survivors in collaboration with Brest Friends
Dubai, UAE, 6 October 2026– IHG Hotels at Dubai Festival City is marking Breast Cancer Awareness Month with pink-themed initiatives at Belgian Café, CHOIX and Pierre’s TT throughout October. Proceeds will go towards an event for breast cancer survivors in collaboration with Brest Friends, bringing a community focus to the month’s activities.
Taking place across Crowne Plaza Dubai Festival City and InterContinental Dubai Festival City, the initiatives invite guests to participate through specially created patisserie and themed gatherings.
Thomas Schmelter, Area General Manager, IHG – Dubai Festival City & Area General Manager, IHG – Luxury & Lifestyle UAE, said: “Hospitality is about bringing people together, and this October we are extending that spirit to support breast cancer survivors. Through these initiatives, we aim to involve our guests and colleagues in a shared effort, with proceeds helping to make an event for survivors possible in collaboration with Brest Friends. We hope the gathering will offer an opportunity for connection, shared experiences and mutual support.”
The Pink Code at Belgian Café
Belgian Café at Crowne Plaza Dubai Festival City is taking part with The Pink Code every Tuesday throughout October. Guests are invited to gather with friends for pink-themed evenings in support of the initiative.
For reservations, email [email protected] or call +971 4 701 1127.
CHOIX Goes Pink
CHOIX at InterContinental Dubai Festival City is marking the occasion with a selection of pink patisserie available throughout October.
The featured creation, Velour Framboises, combines crisp spéculoos, vanilla mousse and almond dacquoise, layered with raspberry ganache and raspberry jelly and finished with fresh raspberries. Delicate pink macarons, created especially for the occasion, complete the selection.
Pink October at Pierre’s TT and Vista Lounge
Pierre’s TT and Vista Lounge at InterContinental Dubai Festival City will also participate throughout October, joining Belgian Café and CHOIX in marking Breast Cancer Awareness Month. Proceeds from the initiatives will go towards an event for breast cancer survivors in collaboration with Brest Friends.
About IHG Hotels at Dubai Festival City
Located in one of Dubai’s most exciting retail, leisure, and entertainment destinations, Dubai Festival City is just minutes from Dubai International Airport, major commercial hubs, and key roads connecting to Abu Dhabi, Sharjah, and beyond.
The IHG Hotels at Dubai Festival City are situated along the waterfront of the historic Dubai Creek, just a stone’s throw from some of the city’s most iconic attractions, including the Burj Khalifa and Dubai Frame. This prime location allows visitors to experience the best of both worlds—old and new.
The portfolio includes the InterContinental (508 rooms), InterContinental Residence Suites (341 rooms), Crowne Plaza (316 rooms), and Holiday Inn & Suites (496 rooms), as well as nearly 15,000 sq. of versatile event space. IHG Hotels at Dubai Festival City is the perfect destination for both business and leisure travellers.
Events by InterContinental Dubai Festival City offers a wide range of venues, including the 7,200 sq. pillarless Festival Arena, ideal for conventions, exhibitions, and concerts, with a capacity of up to 9,000 people. The 5,000 sq. Event Centre, featuring stunning waterfront views of historic Dubai Creek and the iconic city skyline, boasts ballrooms, meeting rooms, and a promenade perfect for gatherings. Additionally, the 1,150 sq. venue at Holiday Inn & Suites provides flexible event spaces to suit a variety of budgets, ensuring a comprehensive solution for every occasion.
Complemented by 14 restaurants and bars, this exceptional destination offers everything needed for both business and leisure visitors.
For more information on the hotels, conference facilities, and restaurants at Dubai Festival City, please visit dubaifestivalcityhotels.com.
About IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes, IHG has more than 6,400 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.
- Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
- Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
- Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
- Exclusive Partners: Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 375,000 people work across IHG’s hotels and corporate offices globally.
Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.
For our latest news, visit our Newsroom and follow us on LinkedIn.
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