Philip Morris Management Services Appoints Richa Rustagi as Managing Director for Lower Gulf & Iraq

Dubai, UAE – September 3, 2025 – Philip Morris Management Services (Middle East) Ltd.  announces the appointment of Richa Rustagi as Managing Director for the Lower Gulf and Iraq.

Richa is a seasoned business leader bringing over 15 years of industry experience in marketing, commercial, and digital transformation. Since joining Philip Morris International (PMI) in 2009, she has held key roles in both Switzerland and the Middle East, including Director of the Combustible Category and Director of Commercial Strategy for the Middle East, Africa, and Duty-Free.

“Richa has been instrumental in advancing PMI’s transformation in the region, bringing a wealth of expertise and a proven track record of driving growth and innovation across diverse markets” said Andrzej Dabrowski, Vice President for the Middle East and North Africa at PMI. “She played a pivotal role in launching IQOS in the GCC in 2019, establishing the first PMI smoke-free product in the in the United Arab Emirates, offering cigarette smokers a better alternative than continuing to smoke. With a strong background in driving innovative go-to-market strategies and impactful consumer initiatives both here in the Middle East and beyond, we are confident that Richa will lead the next phase of innovation and growth in the Lower Gulf and Iraq.”

Commenting on her new appointment, Ms. Rustagi said, “I am thrilled to be taking on this leadership role and eager to build on the success Philip Morris has had in accelerating a smoke-free future in the region. With over 9 million smokers in the Middle East[1], it is imperative that those who do not quit cigarettes are provided smoke-free alternatives that are backed by science and accurate information. Witnessing the growth and opportunity across the Lower Gulf and Iraq, it is clear that these markets will be key to accelerating the global transition to a smoke-free future for the benefit of society.”

Since 2008, PMI has invested over $14 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes

Philip Morris International: A Global Smoke-Free Champion

Philip Morris International is a leading international consumer goods company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company’s current product portfolio primarily consists of cigarettes and smokefree products, including heat not-burn, nicotine pouch and e-vapor products. As of June 30, 2025, our smoke-free products were available for sale in 97 markets, and PMI estimates they were used by over 41 million legal-age consumers around the world, many of whom have moved away from cigarettes or significantly reduced their consumption. The smoke-free business accounted for 41% of PMI’s first-half 2025 total net revenues. Since 2008, PMI has invested over $14 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. Following a robust science-based review, the U.S. Food and Drug Administration has authorized the marketing of Swedish Match’s General snus and ZYN nicotine pouches and versions of PMI’s IQOS devices and consumables – the first-ever such authorizations in their respective categories. Versions of IQOS devices and consumables and General snus also obtained the first-ever Modified Risk Tobacco Product authorizations from the FDA. With a strong foundation and significant expertise in life sciences, PMI has a long-term ambition to expand into wellness and healthcare areas and aims to enhance life through the delivery of seamless health experiences.

References to “PMI”, “we”, “our” and “us” mean Philip Morris International Inc., and its subsidiaries. For more information, please visit www.pmi.com and www.pmiscience.com.