Fragrance, art, and sustainability converge in two new creations capturing the essence of the Aurès and Rif mountain ranges
Dubai, UAE — August 2025 — Caeli, the luxury wellness brand known for its evocative scents and commitment to sustainability, unveiled the launch of its latest candle collection: Aurès and Erif. Inspired by the towering mountain ranges of North Africa, these new fragrances invite customers on an immersive journey through scent, story, and art. Drawing their names from the Aurès Mountains of northeastern Algeria and the Rif Mountains along Morocco.
Rooted in the landscapes of the Mediterranean coast, both candles pay homage to regions rich in nature, history, and culture. Cedarwood, native to these regions, is symbolic of their enduring beauty and resilience. Its warm, resinous aroma forms the base of each fragrance, complemented by fresh, airy top notes that evoke the crisp mountain winds. The result is a fragrance profile described as woody oriental with ambery facets, balancing freshness with refined depth.
“Scent has the power to transport us,” said Senda Guesmi, Founder of Caeli. “With Aurès and Erif, we wanted to capture the grandeur and quiet elegance of North Africa’s mountains—places that linger in memory and stir the soul.”
Within Caeli’s home fragrance collection also lies their signature incense blends that invite you into a world of calm reflection and refined ritual. Rooted in the time-honored art of traditional Japanese incense-making, each stick is crafted without bamboo cores—ensuring a clean, elegant burn free from artificial dyes, synthetic fragrances, or harmful combustive agents. Only natural woods, resins, spices, and 100% pure essential oils are used, resulting in a pure aromatic experience that honors nature’s quiet power.
Caeli’s incense collection is about experiencing moments of calm and ritual in everyday life. Made without bamboo cores and inspired by traditional Japanese incense-making techniques, each stick delivers a pure, elegant burn without any synthetic fragrances, artificial colors, or harsh chemicals. Only natural woods, resins, spices, and 100% natural essential oils are used to create a refined aromatic experience. The collection features three signature blends: Sandalwood, Rose & Frankincense; Palo Santo, Cinnamon & Clove; and Cedar, Juniper & Pine, each thoughtfully composed to support grounding, clarity, and inner calm.
With this launch, Caeli continues to redefine the art of scent through craftsmanship, sustainability, and intentional living. From candles to incense, each product reflects a deep respect for natural materials, cultural traditions, and the power of everyday rituals. The collection is more than a sensory offering—it’s an invitation to slow down, reconnect, and rediscover beauty through nature’s most elemental forms.
About Caeli
Caeli is a luxury wellness brand founded on the belief that scent, design, and sustainability can transform everyday rituals into moments of inspiration. From premium home fragrances to personal care, Caeli’s creations draw on natural ingredients and artisanal craftsmanship to celebrate beauty, nature, and cultural heritage.
Website: www.wearecaeli.com
Instagram: @wearecaeli
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