The Swim Short That’s Changing the Game
Dubai, UAE – June 2025: This summer, get ready for a swim short that works harder and looks sharper than anything you’ve worn before.
British menswear label Lewis James is set to unveil a revolutionary new smart swim short, merging classic style with cutting-edge function. Designed to transition effortlessly from beach to brunch, pool to rooftop dinner, this is summer dressing redefined.
Tailored like a chino but made from quick-drying, water-repellent, stain-resistant fabric, the design is inspired by the rich earthy tones and textures of Marrakech, bringing a worldly edge to Dubai’s luxe summer scene.
“Dubai is a city that lives between sun and sophistication. We wanted to create a piece that respects both,” says Lewis James the founder and CEO of the clothing brand.
With a half-elasticated waistband for comfort and a refined finish for versatility, these shorts go wherever your day takes you, without the need to change.
“Whether you’re headed to a beach club in JBR or sipping cocktails by the swim side, Lewis James invites Dubai’s tastemakers to experience a new kind of summer uniform.”
The official unveiling is just around the corner. Stay tuned.
For more information, please visit the website.
About Lewis James
Lewis James is a luxury fashion brand based in the UK. It was established in 2017 with a mission to redefine elegance through sustainability and meticulous craftsmanship. Known for its bespoke clothing, the brand offers versatile designs that seamlessly blend sophistication with functionality. From smart swim shorts perfect for transitioning from poolside to fine dining, to lightweight linen shirts and luxurious merino wool polos, every piece is tailored to complement the unique style and individuality of its wearer. At the core of Lewis James is a dedication to sustainability. Through its partnership with the Seaqual Initiative, the brand repurposes marine litter into Seaqual recycled polyester, transforming ocean waste into timeless, high-quality garments. This commitment to ethical practices emphasises its philosophy of “Luxury with Purpose.”
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