- Jean-Pascal Bourdier takes over the helm of one of the biggest automotive aftersales operations in the region
- New Managing Director brings a unique blend of business and engineering expertise to drive aftersales modernization and transformation
Dubai, UAE, 07 April 2025:
In a strategic move to strengthen its customer-first approach, Al-Futtaim Automotive has appointed Jean-Pascal Bourdier as Managing Director of Global Aftersales. With a focus on operational excellence and sustainability, Jean-Pascal brings extensive global experience thanks to leadership roles in some of the world’s top automotive manufacturers.
Jean-Pascal’s appointment highlights Al-Futtaim Automotive’s commitment to redefining aftersales services and providing a seamless, customer-first experience through Al-Futtaim Auto Center (ALAC). ALAC sets the standard for aftersales excellence by leveraging advanced technology, top-quality products, expertly trained technicians, and modern facilities to cater to all vehicle types, from conventional cars to EVs. With a wide range of services for all makes and models across the UAE, ALAC delivers outstanding value through unique features such as seven-day operational facilities, mobile service vans, express services, and transparent fixed pricing for general repairs. Reporting directly to Antoine Barthes, Vice President of Al-Futtaim Automotive, Jean-Pascal will lead a dedicated team focused on driving innovative strategies to address diverse customer needs, offering both premium and value for money automotive solutions across the UAE.Jean-Pascal’s appointment highlights Al-Futtaim Automotive’s commitment to redefining aftersales services and providing a seamlessJean-Pascal’s appointment highlights Al-Futtaim Automotive’s commitment to redefining aftersales services and providing a seamless, customer-first experience through Al-Futtaim Auto Center (ALAC). ALAC sets the standard for aftersales excellence by leveraging advanced technology, top-quality products, expertly trained technicians, and modern facilities to cater to all vehicle types, from conventional cars to EVs. With a wide range of services for all makes and models across the UAE, ALAC delivers outstanding value through unique features such as seven-day operational facilities, mobile service vans, express services, and transparent fixed pricing for general repairs. Reporting directly to Antoine Barthes, Vice President of Al-Futtaim Automotive, Jean-Pascal will lead a dedicated team focused on driving innovative strategies to address diverse customer needs, offering both premium and value for money automotive solutions across the UAE.
In his new role, Jean-Pascal will drive the adoption of advanced technologies, advanced electronic vehicle checks, enhancing the efficiency and precision of aftersales services. His vision includes fostering sustainable practices such as reducing carbon emissions through eco-friendly logistics, remanufacturing spare parts, and minimizing warehouse carbon footprint.
Commenting on his appointment, Jean-Pascal Bourdier stated: “I’m incredibly proud and excited to join and lead one of the regional’s largest automotive aftersales operations. My belief aligns perfectly with the company’s commitment to deliver unparalleled service and solutions, with the customer at the heart of it all. From leveraging cutting-edge diagnostic technologies to empowering our technicians to become trusted experts, our mission is to ensure every vehicle continues performing at its best. I’m excited to be part of this team as we drive toward a future fueled by convenience, innovation, sustainability, and customer satisfaction.”
With over two decades of industry expertise, Jean-Pascal’s career journey spans key roles in the global automotive sector, including EV infrastructure at an electric vehicle charging solution company, driving operational excellence at a motor vehicle manufacturer, and leading the worldwide aftersales strategy for Renault Group, enhancing customer engagement and operational efficiencies across global markets.
Jean-Pascal has taken on several international assignments, including leading teams in Japan and spearheading the integration of engineering expertise with business strategy. His achievements include building comprehensive aftersales frameworks, securing multiple patents, and championing phygital customer experiences that blend physical and digital touchpoints. His forward-thinking approach to sustainability and digitization aligns with Al-Futtaim Automotive’s broader vision to transform the automotive landscape in the UAE and beyond.
Al-Futtaim Automotive is one of five divisions within the Al-Futtaim Group, which provides quality products and services that enrich people’s lives and aspirations each and every day.
About Al-Futtaim Group
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim Group’s entrepreneurship and relentless customer focus enable the organisation to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers every day. For more information, visit: www.alfuttaim.com
About Al-Futtaim Automotive
Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.
Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.
Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.
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