du’s Ramadan campaign features meaningful initiatives aimed at improving lives and positively impact communities across the UAE.
Dubai, UAE, March 26, 2025: du, the leading telecom and digital services provider, in collaboration with Dar Al Ber Society, participated in distributing iftar to workers in Dubai, strengthening community bonds and enriching lives in alignment with its “You Bring Life to Life” Ramadan campaign. Aligned with the national vision set forth by President His Highness Sheikh Mohamed bin Zayed Al Nahyan, the initiative underscores the importance of communal contributions and shared experiences. The event saw the participation of du volunteers, along with management representatives, all coming together to distribute iftar among the community.
Adel AlRais, Head of Corporate Communication & Protocol at du said: Our collaboration with Dar Al Ber for this Iftar distribution reflects our core values and commitment to the community, particularly during the Year of Community. During the holy month of Ramadan, our ‘You Bring Life to Life’ campaign goes beyond the provision of services by touching the lives of individuals and fostering a sense of belonging and solidarity within the community.”
With 2025 being celebrated as the Year of Community, du is committed to championing social responsibility initiatives that not only respond to immediate community needs but also enrich societal bonds across the UAE. This initiative is part of a larger campaign by du to support various community-focused activities during the year, in line with its commitment to du’s broader CSR strategy and fostering a spirit of generosity and community support among participants and beneficiaries alike.
About du
Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social, and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.
