Dubai, United Arab Emirates — LEVA Hotels, is steadily making inroads in the regional and international hospitality scene and cutting a unique niche in the underserved affordable luxury segment. With impressive accolades under its belt, the homegrown brand is poised to make a meaningful contribution to the overall growth of the Middle East and Africa hospitality industry by transforming and scaling up the region’s hidden gems.
Anchoring its hospitality offering and service delivery on ‘fresh and innovative’ the new properties are part of an ongoing ambitious expansion exercise that will see the dynamic lifestyle hotel brand modernize and manage a total of eight properties spanning Middle East and Africa by the end of 2023.
“We are thrilled to be announcing the opening of six new distinct properties across key regions that we not only consider to be strategic to the overall growth of the company but also crucial to a growing segment in the hospitality sector that’s increasingly demanding for affordable yet comfortable experiences,” said J.S. Anand, founder and CEO, LEVA Hotels and Resorts.
Properties under LEVA’s management
In KSA, LEVA Hotels has inked two strategic Hotel Management Agreements with Jeddah-based EKONO by Leva Al Shati and three-star EKONO by Leva Jeddah Airport Hotel, respectively. As part of the deal, LEVA Hotels will be responsible for overseeing the two properties’ service offering transformation which is in line with KSA’s Vision 2030, which aims to attract 100 million visitors by 2030.
Besides, both these properties are located at less than an hour’s travel distance from Mecca, and therefore are perfect for UMRA travellers looking for comfortable and convenient hotel accommodations during their pilgrimage.
In Nigeria, which has mostly lacked luxury hotels, LEVA Hotels will be responsible for the transformation and management of Reiz Continental Hotel by Leva – a project under construction in partnership with Kostarget Projects LTD developers and owned by REIZ Continental Hotels LTD. As part of the partnership, the Lagos-based hotel will be positioned as an “Upscale Five-Star Luxury Lifestyle Hotel” with unique, contemporary, and cost-effective aesthetics including a total of five distinct food and beverage concepts and Leva’s F&B partner, Sven’s Baker’s Kitchen.
Once fully operational, the new property will also offer a unique opportunity of serving as a key business and leisure destination.
In Uganda, LEVA Hotels has taken over the management of the Kampala’s first boutique hotel, Emin Pasha Leva Hotel to ultimately position the property as a top choice for guests on vacation as well as business trips. Owned by The Emin Pasha Ltd., this property is now under renovation and will include LEVA’s design language infused with the region’s aesthetics, two important metrics that will further boost the hotel’s booking significantly.
LEVA Hotel’s foray into Africa’s hospitality industry will be crowned by its debut in Ethiopia with two strategic partnerships with LEVA Afrotsion Semera Resort and Harsade Harbour Resort by LEVA. As its first luxury resort in Ethiopia’s Semera region, LEVA Afrotsion Semera Resort is now poised to offer a refreshed and diverse hospitality experience. Ethiopia is globally known for its natural scenery including some of Africa’s lesser-known wildlife – an attribute that attracts scores of tourists to the region.
The 60-key Harsade Harbour Resort will incorporate LEVA Hotels’ key brand design elements and include five restaurants and three well-equipped conference halls. Set to launch this year, the property is set to offer a fresh, vibrant, and innovative service in the country.
Region-by-region growth plans
As part of its long-term growth plans, LEVA Hotels is also keen on tapping notable emerging markets in the Middle East and Africa, which are largely untapped. Eyeing countries such as Morocco, Egypt, Sri Lanka, KSA, and Qatar, the hotel chain is strategically positioning itself to ultimately become the hotel management partner of choice, especially for hotels and resorts that are looking to boost their competitive advantage in their respective markets.
Considered key growth frontiers for the brand, the property owners will benefit immensely from LEVA’s strategic business model and growing expertise in offering personalized and memorable hospitality experiences.