Dubai, United Arab Emirates
• UAE-based Ninety Nine SB Investments LLC opens its first franchise in Morocco
• 99 stays true to its highest standards of excellence, bringing its award-winning haute Japanese cuisine to Rabat
• 99 to become one of the flagship F&B venues of Conrad Rabat Arzana, the first brand entry into Morocco for Conrad Hotels & Resorts
December 13, 2022 marks the opening of UAE brand 99 Sushi Bar & Restaurant in Rabat. The franchise promises to stand by its comfortable contemporary interior design, unconditional Old Continent hospitality, whilst introducing the imperial city to its award-winning haute Japanese cuisine, recently distinguished with 1 MICHELIN Star in Abu Dhabi.
The venue is located within the hotel, along the scenic Atlantic coastline with breathtaking ocean views and lush greenery, north of Harhoura, 15 minutes from the corniche and 35 minutes from Rabat Sale Airport.
“Conrad Rabat Arzana is our sixth property in Morocco, and we believe this incredible addition will redefine luxury and enhance the hospitality offering in Rabat for business and leisure travellers alike,” said Jochem-Jan Sleiffer, president, Middle East, Africa and Turkiye, Hilton.
“We are thrilled to open 99’s first franchise outside of the UAE in a city that personally brings back so many found childhood memories. It is a blessing to be a part of the Conrad Rabat Arzana, as it clearly redefines modern luxury in the historic city of Rabat. We are looking forward to bringing our cuisine and savoir-faire to the region and grateful to begin 99’s international development in Morocco,” said Jaime Castaneda, Managing Director of Ninety Nine SB Investments LLC.
Indeed, 2023 will be a year of expansion for the 99 brand, with projects coming up in Riyadh, Cairo and London already well in the pipeline.