October 21, 2021

Dubai New Style

News site from DGN

REDTAG launches zany and stylish ‘Back to School’ collection

With schools across the KSA having reopened, REDTAG, the region’s leading value fashion and homeware brand, has launched a ‘Back to School’ collection for KSA that aims to delight children and parents alike.

September 1st, KSA: REDTAG, the region’s homegrown value fashion and homeware brand, has launched its ‘Back to School’ collection, to go with the resumption of in-person learning in schools across the KSA. In keeping with the positivity associated with students coming back to campuses, after an extended period of online classes due to pandemic concerns, REDTAG has pulled out all stops for the selections on offer.

Heavy on leisurewear, jeans, tee shirts, sneakers, and colourful schools bags, the REDTAG ‘Back to School’ collection even features COVID appropriate masks, complete with catchy images and graphics. The collection also features selections drawn from the brand’s highly successful character-wear range of garments – a global trend that REDTAG has had great success with, by bringing the largest selection of licensed images, to the KSA fashion market.

These selections are inspired by iconic superheroes, comic and fantasy characters, which have proved to be particularly popular among kids, tweens, and teens; although character-wear is featured in the brand’s fashion offerings for adults of all ages, as well.

Commenting on the launch, Mohammed Khalid, Head of Buying – Non Apparel at REDTAG, said, “Our customers have come to expect special delights, as part of every REDTAG collection. This year we have already had a lot of success with our seasonal collections, our Eid specials, and our other offerings as well; but this ‘Back to School’ collection is particularly close to the hearts of everyone at REDTAG”.

“The pandemic related restrictions have been particularly hard on our kids, who’ve spent months away from their best friends. Keeping in touch digitally is okay, but it cannot replace the wonderful social interactions that children are able to have, during in-person learning. We wanted this collection to be a collective exuberant expression of joy and optimism; for kids, their parents, teachers, and the entire community associated with each school”, Mohammed added.

In keeping with this intention to make the reopening of schools across the KSA particularly memorable this year, the REDTAG ‘Back to School’ collection has everything that trendy and fashion conscious young ladies and gentlemen across the region need, to put their best foot forward, for a long-awaited trip, ‘Back to School’.


A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.

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