December 4, 2021

Dubai New Style

News site from DGN

Love fine French cuisine? Say bonjour to Picard, France’s best frozen food, now available exclusively at Marks & Spencer in the UAE

In a UAE first, leading British retailer Marks & Spencer, operated by the Al-Futtaim Group has launched Picard into its food hall – France’s famous frozen food brand. The inspirational new range is set to well and truly elevate the culinary taste buds! The show-stopping collection, all at brilliant value features delicious canapés to high quality classics – think Leek Pies made with crème fraîche, eggs and rich cream cheese, to indulgent desserts such as the Chocolate Fondant, which is as delicious as a homemade recipe.

Marks & Spencer is focused on growing its overall food ranges and broadening its choice for customers, with convenient dishes for busy families, all with the same Marks & Spencer great quality that customers know and love. The Picard range complements the brand’s much-loved frozen collection and is set to excite customers with something delicious and different to add to their weekly shop with the very best in authentic French cuisine.

Picard is the frozen food leader in France for a reason. Since 1973, it’s been the go-to shop for those who love spending time perfecting their cooking skills, to those who are time-pressed. Known as France’s “best kept secret”, frozen food really doesn’t get better than this. This new collection has been specially selected and features over 95 French meals, sides, canapés, desserts, and bakery treats from Picard’s customer favourites. Whether one is planning a mid-week lunch or a show-stopping dinner, Picard has plenty of inspiration.

Nick Batey, General Manager, Marks & Spencer MENA said, “Picard is one of France’s most loved brands so we’re delighted that it will be launching in the UAE for the very first time exclusively at Marks & Spencer. For French foodies, Picard is so much more than frozen food, it’s known for exceptionally mouth-watering dishes that taste so good you would never believe they weren’t homemade. Offering our customers delicious food and inspiring choice is at the heart of what we do, and Picard is a great addition to our food range, perfectly complementing our existing offering and giving the customer something deliciously different. Like Marks & Spencer, Picard holds long standing relationships with local farmers, and they source the very best ingredients mainly from France. We’ve specially selected 95 amazing products from the Picard range that we just know our Marks & Spencer customers will love.”

Emmanuelle Bach-Donnard, Brand, Digital, Customer Experience and International Director at Picard said: “I am delighted with this new partnership and to be able to introduce the Picard brand and its products to customers in the UAE. Picard shares with Marks & Spencer and Al-Futtaim a taste for gourmet and quality products, and this is a significant addition to the frozen food offer already available in Marks & Spencer stores. We want to cater for our new customers at any time of the day, from breakfast to dinner, thanks to products we carefully selected for them and have a wide selection of meals including veggie and healthy options plus more.”

Shop the range exclusively in Dubai Festival City Mall, Mall of the Emirates, Dubai Mall, Yas Mall and the M&S Food application.

The French Breakfast Fix

Marks & Spencer is the perfect destination to get a breakfast everyone will love. Set yourself up for the day with Picard’s brilliant breakfast ideas for the whole family. Ranging from crispy Mini Apple Rolls and mouth-watering Crêpes, to delicious Milk Pancakes, anyone will be spoilt for choice.

6 Crêpes Frozen

Six whole milk crêpes to delight all gourmets. Pan-fry for a few minutes, then garnish with M&S jam

6 Whole Milk Pancakes

Six whole milk pancakes to delight all food lovers. Pan-fry for a few minutes, then garnish with M&S honey

8 Mini Apple Rolls

Between croissant and apple turnover, these mini breads are a must-try. 100% French ingredients, no food additives, or artificial colourings

Lunchtime Feasts

The Picard range is designed to be easy to prepare for maximum convenience, making it ideal for weekday lunches. Whether one is looking for healthy veggie options or hearty tasty pastas, there are dishes to delight every palate.

 

Sweet Potato Organic Bulgur

This vegetarian and organic

dish mixes sweet potato, bulgur, spinach, broad

beans and goat cheese with an herb sauce

 

Veggie Lasagne

With durum wheat and green lentil flour pasta and flavourful vegetables, this lasagne is like no other

 

Organic Ratatouille Mix

Cultivated on the sunny lands of Italy, these vegetables are rigorously selected. Find the colours, tastes, and flavours of the Mediterranean in these vegetables and the spicy onion and garlic sauce

Indulgent Dinners

Made with authentic ingredients, the Picard range does all the hard work when it comes to making dinner, which means that families can discover a different dish every night of the week. From golden gourmet Veggie Sticks and Mashed Potato topped with truffle, to Plant-Based Meats developed with flavour in mind, dinner couldn’t be served quick enough.

Veggie Sticks

For those looking for dinner inspiration, serve these delicious Veggie Sticks with a salad, sautéed crunchy vegetables or mash

 

Plant-Based Meats

What if this plant-based mince reinvented the burger! Made from a blend of wheat and button mushroom proteins, these tasty Plant-Based Meats promise very impressive flavours

Mashed Potato with Black Truffle

This mashed potato is seasoned with chopped truffle. An exceptional side

dish for dinner nights in

The Perfect Occasion

With family and friends now being able to meet, Marks & Spencer is on hand with its wide selection of finger food to make every moment special. Picard picks everyone can enjoy include cheesy Breaded Mozzarella Sticks to moreish Goats Cheese & Spinach Pastries, which taste just as good as they look.

Breaded Mozzarella Sticks

 These sticks are garnished with a mixture of mozzarella and

emmental, covered with golden breadcrumbs

Goats Cheese & Spinach Pastry A starter consisting of 4 basket-shaped puff fresh goat cheeses. To be enjoyed hot on a bed of

salad

Leek Tarts

These 2 individual leek pies on a pastry base are

made with crème fraîche, eggs and cream

cheese. Rich with white and green leeks, they are perfect as a starter or for a light but gourmet dinner

Mouth-Watering Desserts

Renowned for its mouth-watering sweet treats, Marks & Spencer is expanding its offering with the latest Picard range. Whether it’s sneaking another of the utterly indulgent Eclairs into your mouth, warming up a Chocolate Pastry as a mid-morning coffee break, or cutting a generous slice of the decadent Tatin Tart after dinner, Marks & Spencer has you covered.

Raspberry Pure Sélect

The raspberry sorbet from the Pure Sélection range

will delight lovers of this delicate fruit. Prepared from selected raspberries of the Willamette variety

 

12 Tasty Mini Eclairs

With a high colour and flavour, these 12 mini eclairs revisit the classics. Under their coloured frosting are hidden delicious pistachio, raspberry, chocolate, and orange blossoms flavours

Chocolate Fondant

This brand-new chocolate cake will delight everyone and takes just 1min 30 to prepare in the microwave. Perfect for an indulgent snack, you can also serve it as a dessert, accompanied by M&S custard or a scoop of vanilla ice cream

 

Picard is a mainstay in France and standalone shops are in over 1,000 locations across the country. When the French need something easy and tasty to cook, Picard is the go-to place.

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 42,000 employees in more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world’s most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.

About Marks & Spencer

Operated by the Al-Futtaim Group since 1997, the Marks & Spencer Al-Futtaim franchise partnership boasts 85 stores located across MENA and Asia, selling high quality, and great value clothing, beauty, home, and food. Established in 1884, Marks & Spencer is one of the UK’s leading retailers, with over 137 years of British heritage and pride in being special and different. Marks & Spencer ensure that 100% of its cotton for clothing is now more responsibly sourced, working in partnership with the Better Cotton Initiative (BCI) for over 10 years. In addition, Marks & Spencer use Fairtrade, organic and recycled cotton in its clothing. Whilst for its food range, Marks & Spencer has been leading standards across the industry, including becoming the first retailer to sell 100% free-range eggs. Marks & Spencer have strong heritage of sourcing with integrity and ensure its products are good quality, great value and responsibly sourced to meet its customers’ expectations.

About Picard

Picard is a historic French brand, creator and distributor of quality frozen products. Present in France through a network of over a 1,000 shops, Picard fully embraces its role as a player in local life and has set itself the mission of “constantly nourishing the love of good food”. With 1,300 products, the Picard product range covers all meals and benefits from 250 innovations each year. The company has been committed to sustainable development and CSR for years, with more environmentally friendly shops and a responsible product offering.

As part of PROXIMA, its growth plan launched in autumn 2020, Picard aims to significantly strengthen its presence abroad. Internationally, Picard is already present in 10 countries in Europe, the Middle East and Asia with shops or corners in leading brands and on the internet. The company’s brand platform has been adapted for international use with a specific signature “With love from France”.