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June 2021
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Mashreq Bank partners with Emirates Skywards to announce  new Salaam rewards benefit powered by Points International

Mashreq Bank partners with Emirates Skywards to announce

Mashreq customers can now convert Salaam reward points into Skywards Miles

Mashreq Bank has announced a new partnership today that offers Mashreq customers the ability to convert their Salaam rewards into Skywards Miles. Customers of leading UAE financial institution, Mashreq, can earn reward points on transactions using eligible Mashreq debit or credit cards or via other banking solutions. Now, they can easily convert these into Skywards Miles, opening up a wealth of new reward options from flight bookings with Emirates and their partner airlines, travel packages with Emirates Holidays or even dining offers, tours and attractions and more. The benefit has been enabled by global leader in loyalty commerce, Points International.

Kartik Taneja, Head of Payments at Mashreq said, “Mashreq has a vision of becoming the region’s most client centric bank, giving our customers great experiences when they use their cards.  Allowing customers to instantly convert Salaam points to Skywards Miles is one step in achieving that vision. It also cements the position of Salaam as the region’s leading and most progressive banking loyalty program.  Our partnership with Points & Emirates Skywards comes at a critical juncture as the travel and hospitality industry is voicing optimism for demand rebound and tourism related activities are gaining momentum with Covid-19 restrictions easing off further in many parts of the world. This new proposition offers a fantastic opportunity for our customers to use Salaam points and enjoy the significant privileges that come with the Skywards Miles programme.”

The implementation of this new membership advantage, that brings together two of the UAE’s most prominent loyalty programs, is powered by technology developed Points, who partners with close to 60 of the world’s best known names in travel and hospitality.

Dr Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards said: “We’re very pleased to partner with Mashreq Bank and Points International to offer Salaam Rewards members a chance to experience the award-winning Emirates Skywards loyalty programme. The partnership will allow customers to easily convert Salaam points into Skywards Miles, and access fantastic rewards including flight tickets on partner airlines, flight upgrades, hotel stays, money-can’t-buy-experiences, and many more benefits. We look forward to continuing working closely with our partners to ensure we always offer customers more ways to spend Miles on exciting offers in the air and on-ground.”

Rob MacLean, CEO of Points, welcomed the news, “We are proud to be bringing together two of the region’s flagship membership programs with the implementation of this new service. Our fully-customizable Exchange product enables loyalty programs to implement new membership benefits quickly and easily, alleviating the resources needed to build out and manage a currency exchange solution on their own.”

Points’ Dubai office has been working with Emirates since 2018 and during this time has implemented multiple product solutions that enable Emirates Skywards members to do more with their Miles, bringing a valuable revenue stream into the loyalty program.

About Mashreq

One of the UAE’s best performing banks for five decades, Mashreq is a leading financial institution with an expanding footprint across the Middle East. We have international offices in Europe, Asia, Africa and the US, and a strong presence in the financial capitals of the world.

As the oldest bank in the UAE, our journey can be traced back to humble beginnings in 1967, followed by periods of rapid growth and strategic expansion. Throughout our history, Mashreq has differentiated itself by pioneering new-to-market concepts and launching unique products and services.

Our innovative approach sets us truly apart, it also continues to win us numerous awards and accolades across all fields including digital banking, the most recent were: Market Leader by Euromoney Cash Management Survey  in UAE for Corporates and in the Middle East and Africa for the Financial Institutions , Market Leader by Trade Finance Survey in the UAE and Middle East, Middle East Best Digital Bank by Euromoney Regional Awards for Excellence, the Most Innovative Consumer/Corporate Digital Bank in the UAE and Best Bank in the UAE by World’s Best Bank Awards by Global Finance, Most Innovative Bank in the Middle East by EMEA Finance and many others.

About Emirates Skywards

Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, has more than 27 million members. The programme offers four tiers of membership: Blue, Silver, Gold and Platinum, with each tier earning exclusive privileges. Emirates Skywards members earn Skywards Miles with partners ranging from airlines, hotels and car rentals to financial, leisure and lifestyle brands. Skywards Miles can be redeemed for an extensive range of rewards, including flight tickets on partner airlines, flight upgrades, hotel stays, tickets, hospitality at sporting and cultural events, tours and money-can’t-buy experiences.

About Points International

Points, (TSX: PTS) (NASDAQ: PCOM) is a trusted partner to the world’s leading loyalty programs, leveraging its unique Loyalty Commerce Platform to build, power, and grow a network of ways members can get and use their favourite loyalty currency. Our platform combines insights, technology, and resources to make the movement of loyalty currency simpler and more intelligent for nearly 60 reward programs worldwide. Founded in 2000, Points is headquartered in Toronto with teams operating around the globe.

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