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Jabra and Alpha Tech celebrates 20 years of partnership in the MENA region

Jabra and Alpha Tech celebrates 20 years of partnership

Jabra, an audio solutions specialist today announced the renewal of partnership with Alpha Tech for their enterprise and consumer product categories as the regional logistics partner and GCC distributor. This milestone marks two decades of strategic association and collaborative partnership between the two companies.

The partnership was established in 2001. Alpha Tech, based in the UAE, is a well-established retail and enterprise distribution partner with offices and warehouse facilities in Dubai. As the regional logistics partner for Jabra, the activities undertaken include providing support in sales and marketing, warehousing and logistics and establishing new partners and managing existing channel partners.

Alpha Tech, Managing Director, Julien Arnolda, said, “We are very delighted to share this long partnership with Jabra and see this as a great achievement for us. Having associated with the brand for more than two decades, I can say we have been able to successfully create a strong foothold for Jabra in the MENA region.  We look forward to a fruitful and strong relationship in the years to come.

On account of the 20-year partnership, Edouard de Fonclare, Head of Distribution EMEAR & CALA said, “Our agreement with Alpha Tech has acted as a catalyst to further cement our presence in the region on the enterprise business communications solutions. The cooperation and support from Alpha Tech has been the backbone of our success in the region. Having understood our brand vision and strategy they were able to successfully establish Jabra as a market leader in intelligent audio and video solutions to meet diverse needs of consumers and businesses across the region.”

Alpha Tech provides a comprehensive service that extends from product management to sales and marketing, logistics and trading, distribution, and merchandising. Its distribution centre in Dubai provides fast and efficient cargo clearance, convenient access to international freight forwarders and logistics companies. Jabra and other customers benefit from Alpha Tech’s online service and comprehensive administration services.

About Jabra

Jabra is a leader in engineering communications and sound solutions – innovating to empower both consumers and businesses. Proudly part of the GN Group, we are committed to letting people hear more, do more, and be more than they ever thought possible. Through sound and video, we help transform lives. Jabra engineering excellence leads the way, building on 150 years of pioneering work. This allows us to create integrated headsets and communications tools that help professionals work more productively; wireless headphones and earbuds that let consumers better enjoy calls, music, and media; and pioneering video conferencing solutions, enabling seamless collaboration between distributed teams. Jabra employs approx. 2,300 people worldwide, and reported annual revenue of DKK 8,7bn in 2020. The GN Group, founded in 1869, operates in 100 countries and delivers innovation, reliability, and ease of use. Today, GN employs 8,700 people, and is Nasdaq Copenhagen listed. GN makes life sound better.

© 2020 GN Audio A/S. All rights reserved. Jabra® is a registered trademark of GN Audio A/S. All other trademarks included herein are the property of their respective owners (design and specifications are subject to change without notice).

About Alpha Tech

Alpha Tech, headquartered in the UAE, is an experienced and respected retail and enterprise distribution specialist, with offices and warehouse facilities in Dubai serving partners throughout the MENA region. Alpha Tech also works with key system integrators and resellers catering to the enterprise business communication solutions.

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