June 2021

Swissôtel Al Ghurair empowers women with new partnership with D’NOUR

Swissôtel Al Ghurair empowers women

The hotel celebrates women by partnering with chic jewelry brand, D’NOUR in support of their latest collection

“Adorn yourself to empower her.” Standing for gender equality and diversity, Swissôtel Al Ghurair will be joining hands with online jewelry brand, D’NOUR for an enlightening new initiative to support “Evolvin’ Women”.

D’NOUR, a UAE-based online jewelry brand crafts unique pieces that are all about women, for women and giving back to women. With love, creativity, integrity, passion, perseverance and empowerment being the brand’s pillars, D’NOUR takes their inspiration from every woman’s story.

More than just stunning designs, D’NOUR creates unique jewelry that empowers women making every piece more meaningful with this new jewelry line. Under the initiative ‘D’NOURity’, the brand has partnered with Evolvin’ Women, an organization that provides support and education to women from underprivileged backgrounds in Africa. With every purchase made, 15% of the proceeds will be donated to helping these women grow into what they dream of becoming.

Swissôtel Al Ghurair will be bringing this dream to reality by supporting Evolvin’ Women, as part of Accor’s regional CSR initiative. This partnership will ensure that the women supported by the organization will have access to better employment opportunities, familial support, communities and society at large. This move also hopes to help towards creating gender equality in underdeveloped countries.

“Accor is committed to practicing what they preach, which is empowering women and their commitment to promoting gender diversity. We hold great pride in partnering with D’NOUR, a brand that has meaningful values that align closely with our tenets. Our guests will now be welcome to browse the D’NOURity collection during their stay at the hotel and do their part in supporting a greater cause when purchasing from the line,” says Dominic Arel, General Manager at Swissôtel Al Ghurair.

For the independent women, for the strong women and for the ones with a generous heart, D’NOUR aims on making every woman proud of being themselves. Embrace the women in your life by gifting them a unique piece from the D’NOURity collection. DNOUR will also be rolling out a share your empowerment story campaign under the hashtag #AdornToEmpower for Evolve Collection.

Additionally, Swissôtel Al Ghurair’s afternoon tea experience will be enhanced with the D’NOURity collection available at Yasmine Lounge. Guests, especially women can not only indulge in a decadent selection of culinary wonders but spend time with their closest female friends while admiring the stunning collection. What’s more is that if they visit with their families, the little ones will be kept busy by the hotel’s newly launched family-friendly activities.

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