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OPPO Reno Glow adds to the glitter and glam of Eid Al Fitr

OPPO Reno Glow adds to the glitter and glam

OPPO’s patented glass cutting technique adds a dazzling effect to OPPO Reno5 Pro 5G back glass, making it shine like a million diamonds

  • The stylish, sparkling look is in trend with Eid celebrations across the UAE

The celebration of Eid-al-Fitr in the region is surrounded by light, love and a glow of happiness. Global technology brand, OPPO, joins the celebrations with its Reno Glow finish on the latest OPPO Reno5 Pro 5G smartphones. The glittery finish on the phone’s Galactic Silver and Starlight Black colours, adds to the shimmer and sparkle that mark one of the most important festivals in the UAE and the Arab world.

Tailored for the trendy, young creators, the Reno Glow finish adds a first-of-its-kind aesthetic experience to the recently-launched Reno5 Pro 5G. The OPPO patented AG glass cutting technique is now in its second generation and delivers a fingerprint-resistant matte finish on the glass back cover of the phone, while also making it shimmer like a million diamonds embedded into a moonlit ocean.

Adding a touch of glamour to the festive celebrations, the dazzling finish is best flaunted while using the phone’s 50MP all-scene expert camera to capture precious Eid memories. Showing off a fashion forward look, the Reno Glow finish is designed to attract attention and compliments.

Tarek Zaki, Senior Product Manager at OPPO Middle East and Africa said, “The Reno Glow effect on the OPPO Reno5 Pro 5G makes it a perfect accessory to the glitter and finery of the festival of Eid Al Fitr. In developing the Reno Glow effect, we faced a seemingly impossible task of combining two paradoxical properties in one glass – an anti-fingerprint matte finish, and a crystal-clear brightness and reflection. Our R&D team broke several barriers to achieve the desired aesthetic effect of millions of sparkling diamonds, while maintaining the functionality of a matte finish. We are proud to bring this unique patented technology to the industry, giving consumers a new way to up their style quotient.”

Anti-fingerprint, anti-glare (AG) glass has become the industry norm for smartphones. However anti-fingerprint properties are derived from an etching technique that sacrifices the lustre of glass, changing it from glossy to frosted. OPPO engineers spent months of research and testing to perfect the etching process. Several phases of experimentation were required to change the crystal structures created during etching so that they deliver brighter reflection. OPPO teams went in search of the right material to grow the crystals, the optimum formula and temperature for the liquid etching solution, the precise pouring duration and pouring angle of the solution.

In addition to the Reno Glow technique, OPPO applied the Diamond Spectrum process, which uses 1,000 layers of reflective film to achieve an ever-changing colour effect on the Galactic Silver colour of the Reno5 Pro 5G as well as Fantasy Sliver on the Reno5 5G. When viewed from different angles or under different lighting, Galactic Silver appears in totally different colours, also a perfect complement to the bright festivities of Eid Al Fitr.

OPPO continues to push the boundaries of innovation, delivering a human-centric experience that marries iconic style with functionality.

The Reno5 Pro 5G and Reno5 5G are available from major retailers and e-commerce platforms in the UAE, at a retail price of AED 2,799 and AED 1,999 respectively.

About OPPO

OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.

OPPO’s business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

About OPPO MEA

OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.

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