May 2021

aura Launches SS21 Collection

aura Launches SS21 Collection

May 2021 sees Saudi modern interior brand, aura, launch its SS21 collection in stores across the UAE and Saudi Arabia. Priding itself on its brand philosophy – “a way of living” – the aura SS21 collection continues to offer quality and affordable home furniture designs that are the epitome of warmth and hospitality.

Each range has been carefully curated to service both the relaxed and formal styles of home furnishing while adding a layer of classic Middle Eastern hospitality. Throughout the collection, the curated designs show inspiration from the 1970s with a modern twist. Cinnamon rust hues add depth and warmth for the warmer months ahead, with furniture carrying neutral, deeper tones to bring an essence of timelessness to the home. The textiles host bolder prints with this colour range, boasting tones of grey, brown, rust, cinnamon, plum and gold.

The collection also draws inspiration with classic silver hues, using buttoning in the form of upholstery. The Utah, Carrara and Bordeaux sofa and bed ranges all boast this unique style of buttoning that is unique to aura’s new SS21 range. Another hero piece featured in the season’s release is the Jeter collection. The beautiful, organic cast aluminium shape makes a bold statement in any room, adding an accent of metal finishes that are desirable for their inherent simplicity.

Incorporating textures in the collection’s upholstery through the padding, buttoning and occasional cast aluminium and gold accents, the mix of unique colour palettes and textures is further juxtaposed by the use of mother of pearl for the accessories, which splashes on the scene with a rich and luxurious accord. Complemented by accents of metallic and gold highlights, the combination welcomes an element of opulence to curate lavish decor. As a collective, the SS21 collection brings a sense of airiness, serenity and intrigue into the home for the season.

aura tailors its expertly crafted and contemporary designs to suit the market’s taste, with this season adding richness throughout the collection’s stories by the use of its key seasonal colour: Seafoam. This is an evolution of the popularity seen through past uses of mint greens and muted pastels. A favourite within the aura fanbase, these cool tones are accented by clear acrylic, white marble and gold accents to add contrast and texture, offering an element of refined luxe within a contemporary design.

Signature pieces include the Anja and Lacey dining chairs, though small in scale, they bring maximum impact to any space as more with mixtures of neutral fabrics and gold bases in generous proportions. These chairs reflect the trends displayed in the Cahama table, which is made from live edge cut wood with poured and polished grey resin detailing in the centre. This builds on the past successes of larger dining tables that aura has featured in its 2020 collections, with a twist of the very popular resin inlay.

Accessories have been introduced to the ss21 collection to create highlights and depth to the eye-catching designs of the furnishings. In particular, the Sara and Lumby dinnerware ranges and the Meyer blue and gold cutlery add a unique tactile experience to the collections. Furthermore, the range of accessories introduced in the SS21 collection includes tissue boxes, placemats, bathroom storage and ashtrays, which are made from beautifully tactile faux leather with gold highlights – a thread throughout the collection.

aura SS21 continues to inspire the region with its modern living interior solutions. Providing a synergistic contemporary touch to its unique take on international design, aura continues to focus on its offer of quality and affordable home furniture designs that are the epitome of warmth and hospitality.

The aura collections are available to shop in-store at all locations in the UAE and KSA.

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