~ The partnership will give back to the next generation, encouraging young creatives across the UAE to showcase their talent ~
~ A special workshop will be hosted by TikTok to help talent nurture their content creation skills ~
Dubai’s stunning design-led hotel, Hotel Indigo Dubai Downtown, today announced its creative partnership with the leading short-form video platform, TikTok, with a common goal to promote and set the stage for young talent across the UAE.
Starting from 26 April the hotel will be scouting young creatives across the city, from musicians, artists, designers, and dancers, to identify their talents. The shortlisted candidates will then be given an opportunity to showcase their talents via a professionally shot video, at the stunning boutique hotel.
To inspire emerging creatives across the city, Hotel Indigo Dubai Downtown will also create an account on TikTok with a dedicated hashtag challenge #TheUntoldStory with the aim to encourage rising talent to participate in the challenge and upload their entry videos. As part of the partnership, TikTok will also provide a special workshop designed to help future stars enhance their content creation skills on the platform.
Talking about this unique initiative, Laura Eggleton, General Manager of Hotel Indigo Dubai Downtown said, “Digital platforms provide incredible opportunities for young talent to get discovered. However, with the vast volume of content being uploaded online it is sometimes difficult for talent to shine. At Hotel Indigo Dubai Downtown, along with TikTok, we aim to give emerging young talent the support needed to guide them on their journey as they share their talents, story and make a name for themselves in this competitive market.”
Rami Zidan, Head of Video and Creative at TikTok Middle East, said, “We are proud to announce yet another partnership with a brand that favors the interest and future of rising young talent. At TikTok, we offer our community with a space where they feel comfortable being themselves and where they can creatively express themselves with spontaneity and authenticity. Through this special partnership with Hotel Indigo Dubai Downtown, we are joining forces to offer future rising stars the platform to stand out and shine with their talents.”