October 21, 2021

Dubai New Style

News site from DGN

jones the grocer announces the launch of ‘jones SOCIAL’

An everyday sanctuary, inspired by wanderlust and open fire cooking is to open in the lobby of the Millennium Airport Hotel Dubai in May 2021

JTG Holdings Ltd, headquartered in Dubai, owner of the ‘Jones the Grocer’ brand, today announces the launch of new concept ‘Jones Social’ as part of its ongoing expansion regionally and internationally.

The innovative restaurant and social, set within the lobby of the Millennium Airport Hotel Dubai, gives a playful nod to wanderlust in both its interiors and in its take on sharing food. It is laidback, fun loving, well-travelled and playful with all the traits one would expect (plus some) from a prodigy of a Jones the Grocer.

Simon Moore, Millennium Airport Hotel Dubai, General Manager said ‘We are thrilled to be the first hotel globally to play host to the newest concept by Jones the Grocer.  Together with Millennium Airport Hotel Dubai, Jones Social will give our guests, both residents of the UAE and tourists, the opportunity to create memories with loved ones or fellow travellers.’

JTG Holdings Ltd & Jones the Grocer’s CEO and shareholder, Yunib Siddiqui said, ‘I’m always inspired by the places I travel to and the food I’ve eaten. Many of my best memories are ones of cooking outdoors on an open fire. Jones Social is really an ode to this memory of all the good food eaten in faraway places. It is ironic that I haven’t been anywhere for over a year as I write this, but I am sure Jones Social will whisk us away to some faraway place.’

On Jones Social’s first location Yunib Siddiqui said:

‘A hotel lobby is a perfect place for Jones Social. Everything just fell into place with this location and we were able to put together a casual, comfortable and eclectic dining room bar and workspace built around an open kitchen with a wood fire grill.’

Jones Social blends social dining, soulful music, chic informal workspaces, and a lofty private dining room around an open kitchen. The kitchen’s stunning centrepiece is a wood fired ‘Charcoa’ grill on which freshly prepared ingredients will be roasted and served in small plates, bowls, and large sharing platters. Expert baristas pour brilliant coffee and bar tenders mix inventive cocktails to spark the thrill of adventure and gorgeous flavours for breakfast, lunch, or dinner.

Jones Social will open the first week of May 2021.