When Power Meets Speed: POCO Launches Two Flagship Phones in the UAE
With top-notch processors, display and quality sound, POCO F3 offers powerful performance and entertainment, while POCO X3 Pro is an all-around upgrade tailor-made for gamers
POCO UAE, an independent brand born out of Xiaomi Corporation and built on relentless pursuit of technology which gaming fans need, launched two flagship smartphones – The Real Beast POCO F3 and the new and soon-to-be-coveted POCO X3 Pro.
Sporting the Qualcomm® Snapdragon™ 870 5G Mobile Platform*, POCO F3 immediately grabs attention as the brand’s most commanding device to date. Powerful yet slim and light, POCO F3 is comfortably in the league with high-end flagships.
POCO X3 Pro maintains the top-notch features that made its predecessor a prime choice for hardcore gamers and techies. With upgraded speed, storage capacity, and RAM option, POCO X3 Pro takes gaming experience to a level unparalleled at this price point.
“As of Feb 28th, 2021, POCO has shipped a total of 13 million smartphones since the initial launch of POCO F1 in 2018. And specifically, global shipments of POCO X3 NFC alone have surpassed 4 million units within 7 months,” said Kevin Qiu, Head of POCO Global. “This time, we will continue POCO’s success by bringing exactly what you need, and MORE.”
POCO F3 – The Real Beast
Beast performance: Qualcomm® Snapdragon™ 870 5G Mobile Platform
POCO F3 plays in the big leagues with the brand’s most powerful device yet, powered by the Snapdragon 870 5G Mobile Platform. The device features an upgraded Qualcomm® Kryo™ 585 CPU prime core clock speed of up to 3.2 GHz, which is an industry-leading prime core clock speed. Along with the ultra-fast Qualcomm® Adreno™ 650 GPU, POCO F3 delivers superb game-play experience. Paired with LPDDR5 RAM and UFS 3.1 storage, the flagship setup guarantees faster read-write speeds for multitasking.
POCO F3 meets all the latest benchmarks in connectivity, sporting a Snapdragon X55 5G Modem-RF System for the lightning fast 5G connectivity* with support for the majority of global network bands. The device also supports Wi-Fi 6, putting it comfortably in league with high-end smartphones.
Beast 6.67″ AMOLED display & premium design
POCO F3’s 120Hz high refresh rate provides unprecedented smoothness when gaming on the large 6.67″ AMOLED display. This beast also features one of the tiniest dots in the industry at just 2.76mm. Additionally, the 360Hz touch sampling rate and the fine-tuned touch algorithm allows the phone to respond extremely fast to the touch of a fingertip. The MEMC technology, adding up to 60fps, further enhances the smoothness of video content.
The HDR10+ certified display, along with the True Display and True Color features, provides a truly eye-pleasing viewing experience with vibrant, highly accurate color.
Crafted from a non-slippery material and measuring only 7.8mm thin and 196g in weight, the device feels comfortable and secure in the hand. At the same time, the Corning® Gorilla® Glass 5 on both front and back gives the phone sturdy protection.
Beast entertainment with Dolby Atmos, AI triple camera setup and more
Rocking a dual speaker setup with a bottom main speaker and a secondary speaker at the top, POCO F3 produces rich, detailed sound. POCO F3 is the brand’s first device to enable Dolby Atmos**, leveling up your sound for a thoroughly impressive audio experience for videos, music, and games in the Dolby Atmos format, through both headphones and built-in speakers.
POCO F3’s AI triple camera setup and myriad of crafty, innovative camera features help unleash photography skills.
POCO F3 also gets its power from no ordinary battery. The 4,520mAh (typ) battery can be powered up at lightning speed thanks to the Middle Middle Tab (MMT) technology, which routes electric current into the device more efficiently. With the 33W in-box fast charger, the device can be charged to 100% in just 52 minutes***.
POCO F3 comes in three colors: Arctic White, Night Black, and Deep Ocean Blue; and are priced at Dh1,399 (6GB of RAM and 128GB of storage) and Dh1,599 (8GB of RAM and 256GB of storage). All will be available for purchase by the end of April via Xiaomi’s official sales channels, including: Carrefour, Lulu, SDG, Jacky’s, Amazon, Noon, IR channels, and Mi home.
POCO X3 Pro – Exactly What You Need, and More
Flagship-level performance – More speed
POCO X3 Pro features a flagship performance, featuring Qualcomm® Snapdragon™ 860, one of the most powerful 4G mobile platforms currently on the market. This platform features a Kryo™ 485 CPU boasting 7nm processing technology for a peak performance of up to 2.96GHz, along with the Adreno™ 640 GPU for enhanced graphics rendering. Combined, the platform allows you to enjoy an ultra-smooth, high-quality gaming experience, even when playing processing-heavy 3D games at high settings.
Lightning reactions – Super smooth display and unique design for ultimate gameplay
POCO X3 Pro retains the stunning 6.67″ FHD+ DotDisplay with a 120Hz refresh rate and 240Hz touch sampling rate, ensuring a super responsive, low-latency gameplay experience. The display uses DynamicSwitch to optimize refresh rate for different applications.
Stay in the game – Extra-long battery life and 33W fast charging
Say goodbye to low-power anxiety – equipped with an ultra-large capacity 5,160mAh (typ) battery, POCO X3 Pro offers a battery life of up to two full days***. Built-in MMT technology and a 33W in-box fast charger makes sure the device is powered up in lightning time. Its dual top-and-bottom speaker setup provides a stunning flagship-level sound for streaming and gaming, which paired with the lively vibrations generated from the device’s precisely tuned Z-axis linear motor, made for gratifying gameplay.
Capture the moment – Detailed images with quad-camera set-up
POCO X3 Pro acts as your pocket videographer with a complete quad-camera rear setup and a myriad of noteworthy camera functions to explore. A 48MP main camera supporting 1.6um 4-in-1 Super Pixels allows for clear and stunningly detailed images. The 119° ultra-wide camera lens offers Night Mode so beautiful landscape shots or group photos can happen even in low-light conditions.
POCO is an independent brand born out of Xiaomi Corporation. As of now, POCO has entered more than 35 global markets within three years. As of Feb 28, 2021, the brand has shipped over 13 million POCO phones globally.
Its initial product release in 2018 – POCO F1 – swiftly propelled the brand in popularity among technology enthusiasts and media, all thanks to its incredible performance, reaching over 2.2 million shipments. Overall global shipments of POCO X3 NFC have surpassed 4 million units within 7 months. Currently, POCO has an independent product, sales and marketing team, and shares resources from Xiaomi in manufacturing and after-sales.
POCO is a consumer technology brand, based on the philosophy of “Everything you need, nothing you don’t ” with a key focus on its POCO fans’ requirements. It’s built on relentless pursuit of technology which its fans truly need, thus democratizing decision making and continuous product updates to ensure relevance.
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