City Centre Mirdif’s Cosmotel Pop-Up Celebrates the Spring/Summer Style Season with a ‘90s Throwback
- More than 30 big names in fashion and beauty brands will host engrossing and inspiring masterclasses, activations, and demonstrations
- Open from 6 April to 11 April in the mall’s Central Galleria
- Nostalgic ’90s vibe reflects the Spring/Summer 2021 trends
- From our own beauty lounge and walk in closet to the candy bar of your of your dreams this is one motel you’ll never want to check out of
City Centre Mirdif has invited customers to check in to an unmissable hotel-themed fashion and beauty pop-up this Spring/Summer fashion season hosted in collaboration with Cosmopolitan Middle East magazine between 6 April and 11 April. Called Cosmotel, the pop-up experience will bring 30 top high street and luxury fashion and beauty brands together for six days of engrossing masterclasses, exclusive and one-of-a-kind activations, and showcases of the latest trends in fashion and beauty.
Whether lovers of luxury or streetwear stalwarts, fashion-focused customers will step into an array of experiences designed to inspire and excite at Cosmotel, which has transformed the mall’s Central Galleria with a ‘90s vibe to reflect the theme of the Spring/Summer collections.
Expert beauty masterclasses sharing tips and tricks will be held for all to observe, hosted by Charlotte Tilbury, Benefit, Kiehl’s,Laura Mercier, Nars, Dr. Barbara Sturm , Noha Nabil and many others. Meanwhile, in the dedicated Beauty Lounge, an array of makeup artists such as Issam Majed, Yara Ayoob,Olivia Jacoub, will discuss the latest makeup trends and key products while Fatma Husam and Mathayel Al Ali will enlighten guests on the season’s must-follow fashion trends. Walking into the Bedroom Closet, fashionistas can stay on-trend by checking out the hottest new pieces, styles, and colours from adored brands such as Michael Kors, Coach, Ted Baker, Guess among others plus THAT Concept store.
Celebrity stylist such as Cedric Haddad along with key fashion designers such as Roni Helou, Marmar Halim and Payal Singhal will also be part of the activation to heighlight their latest contributions along with this season’s must have pieces.
Nada Abu Saab, Marketing Director at Majid Al Futtaim — UAE Shopping Malls commented: “Fashion and beauty are powerful ways of expressing our true selves, and as the new season arrives, we wanted to celebrate this fact while inspiring shoppers with new looks and the latest trends. Cosmotel will achieve all that and more, being a place for individuals who care about style to indulge their passion alongside the leading brands at City Centre Mirdif.”
Alongside its variety of limited time only fashion and beauty experiences, Cosmotel will be sure to satisfy guests’ sweet tooth with a candy bar serving snacks and beverages. Every event and activation held at Cosmotel will follow the required mall-wide pandemic protocols to preserve everyone’s health and safety.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East.