BFL Group brought together all its brands in an exciting activity at the heart of JBR in Dubai to mark this year’s Mother’s Day and show appreciation to women who perform this role in their everyday lives. The JBR guerilla wall was filled with up to 2,000 flowers with a special message about the occasion.
The interactive area allowed people to write notes thanking their mothers in their own special words. Visitors who stopped by had the chance to win a full day SPA treatment at a 5-star hotel by taking a picture in front of the photo wall. The BFL Group’s celebration of motherhood reflected the value it attaches to the role and the influence of mothers in shaping our personalities.
In addition to the JBR activity, the Group conducted two other activities in a show of support to mothers and to spread the warmth and love. During an event held at ‘Toys for Less’ in Al Barsha, where kids had the chance to play and win several prizes they can give to their moms, including gift vouchers from Justmop, Urban Company, Nstyle, Hello Chef, Oo La Lab, Zen Yoga, and Brands For Less. Meanwhile, the event held at ‘Homes for Less’ and ‘muy mucho’ in Ibn Battuta Mall featured a Calligraphy artist to personalize any dinnerware which can be as well gifted to mothers.