Aruba, a Hewlett Packard Enterprise company, today announced the appointment of Ahmed ElSayed as Regional Channel Manager for Middle East and South Africa (MESA). In this new role, Ahmed will drive the company’s growth and expansion in the region by assuming overall responsibility for the channel partner ecosystem, including distributors and managed service partners. He will spearhead strategic and tactical sales planning, partner recruitment and training and enablement.
Commenting on the appointment, Sherifa Hady, VP, Channel Sales, at HPE Aruba says, “Enterprises today are accelerating their digital transformation plans in the light of remote working which has become a business imperative brought on by the pandemic. Against this scenario, Aruba’s AI-powered cloud-native solutions that transform the network to support innovation and the future of work, is seeing a huge amount of interest from regional customers. With the high growth potential that we see in the market, we decided to appoint a result-oriented channel leader like Ahmed. We believe that through his inspiring vision and strategy, partners will be able to deliver Aruba’s value proposition in line with customer’s business priorities.”
Ahmed has worked at Aruba since 2012 and has a wealth of knowledge, skills and experience. He has successfully held a number of positions within the company, ranging from Channel SMB Account Manager in GCC, Pakistan and Iraq to Middle East Distribution Manager which expanded to the larger MEMA/ MESA region. Prior to joining Aruba, he was the Partner Account Manager for Saudi Enterprise and SMB market at Cisco.
Over the years at Aruba, Ahmed and his team have managed to drive consistent double-digit growth on Aruba Instant On (AIO) portfolio business, building Aruba’s Application Acceleration Service (AAS) foundation in multiple countries, accelerating SMB channel-led business by a double digit YoY growth, driving transactional revenue growth and developing and executing strategies for Aruba ESP (Edge Services Platform), a key solution in the company’s portfolio.
“I am excited to officially take over as channel manager for MESA. Our partners are a big part of our success as an organization and I look forward to deepening our engagement with them and taking our channel ecosystem to the next level,” concludes Ahmed.