Provence (South of France region) is boosting efforts to develop bilateral cooperation with economic stakeholders in the Middle East
- Part of the economic dialogue between France and the United Arab Emirates
- Keynote speech from Port of Marseille-Fos during the UAE-France Business days
As part of the UAE-France Business Days that will be held from 22 to 24 March to strengthen trade links between the United Arab Emirates and France, Aix-Marseille-Provence – the #2 French metro area – will promote its advantages to economic stakeholders in the Middle East.
In the lead-up to the Expo 2020 Dubai UAE, which runs from 1 October 2021 to 31 March 2022, Aix-Marseille through its attractiveness agency, Provence Promotion, will contribute to the economic dialogue between France and the United Arab Emirates. The objective is to develop bilateral cooperation with economic stakeholders in the Middle East by highlighting the metro area’s appeal and potential for investment connected to the world exhibition’s three main themes: opportunity, mobility, and sustainability.
As part of this strategy, the Port of Marseille-Fos will be taking part in a keynote event at UAE-France Business Days, organized by the French Business Council in Dubai & Northern Emirates. One of the main goals is to demonstrate the desire to increase maritime traffic between the global trade hubs of the Middle East and Europe via the Port of Marseille-Fos. The Marseille-Fos industrial zone that surrounds the port while offering numerous investment opportunities in its logistics areas, will also be highlighted as a way to attract new projects to Provence region.
DP World, the world leader in port handling, will also be a participant at UAE-France Business Days and may testify the importance of its subsidiary, named as PortSynergy group. A joint initiative with the Marseille-based group CMA CGM, the world’s #3 shipping company, PortSynergy is the leading port handling operator in France and it plays a major role at the Port of Marseille-Fos.
CMA CGM is already committed to sustainable development, and the company’s massive investment in a fleet of liquefied natural gas (LNG) container ships has been greatly facilitated by the infrastructure at the Port of Marseille-Fos, a veritable Mediterranean hub for LNG technology. CMA CGM has also recently launched its Air Cargo division and is planning a new hub for air cargo and transport services at the Marseille-Provence airport, a move that will accelerate the opening of a direct air route between Marseille and Dubai.
Finally, the UAE-France Business Days will be an opportunity for Aix-Marseille-Provence to mobilize its Massilia Mundi ambassadors in Dubai. Massilia Mundi, a global business network of entrepreneurs and companies with connections to Provence, has a particularly active community in Dubai. The event will offer this group an enhanced role in the economic development of the territory.
As the leading economic attractiveness agency for the Aix-Marseille-Provence Metropolis and the Pays d’Arles aera, Provence Promotion has been providing free and confidential assistance to companies seeking to invest in Provence for more than 20 years. The agency’s multicultural team provides dedicated support to ensure incoming projects are a success, whether they are arriving from another part of France or from another country. Services include identifying suitable real estate or office space, assistance securing loans or financial incentives, help with human resources mobility and local recruitment, and much much more. All of Provence Promotion’s services are offered in association with the territory’s major institutional and economic actors.