In today’s ever-evolving world, sustainability is becoming more important than ever, no matter which country or industry, many have become increasingly conscious of the vulnerable and marginalised, and are motivated to support social causes. Looking towards the future there are many signs that COVID-19 has in fact embedded social responsibility, environmental awareness and expectations of businesses to understand the cultural values. The past year drove people to reconnect with their local communities and lend a hand to those in need, shifting the attention to the importance of sustainability and leading to many overthinking their choices and actions. Over the past years sustainability has become a mainstream conversation in the travel industry with both hotels and destinations focusing on the environmental impact of travel, looking for solutions that help restore local communities, our environment and the ecosystem.
With that in mind the Responsible Business pioneer in the hospitality industry, Radisson Hotel Group continues to focus on their Responsible Business strategy, which is one of the essential drivers of delivering Memorable and Meaningful Moments. The group’s priorities are to further reduce its carbon & water footprint by 10% until 2022, to focus on human rights in the supply chain, and create shared value in communities in the areas of Food, Shelter and Better Futures for disadvantaged children and youth. In line with the UN Sustainable Development Goals, Radisson Hotels across the globe are adopting more and more best practices and looking for ways to protect the environment.
One of the group’s key focuses moving forward lies within Radisson Meetings, a global partnership with First Climate, one of the world’s largest carbon offset organizations, that helps reduce greenhouse gas emissions and create positive social impact. With the 100% carbon neutral meetings objective, the group is the first to turn emissions into impact. By automatically offsetting the carbon footprint for every single meeting and event taking place, Radisson Hotel Group offsets more than 38,300 CO2e tones, which is the equivalent of taking 8,300 cars off the road, per year. Encouraging meeting planners to support the cause and make sustainability a part of their meeting, Radisson Hotel Group aims to be the brand of choice for sustainability minded and environment friendly meetings.
Whilst the future of meetings is yet to be written, it will likely include a combination of live and virtual meetings frequently combined in the same event. The past year has forced many companies to explore work-from-home options, relying heavily on Wi-Fi, streaming, and an increased demand for hybrid meetings. By curating intimate events in local areas with hybrid function, that not only require less to no travel and are actually safer for attendees, it allows companies to reduce environmental impact at the same time.
“The demand for hybrid meetings has increased exponentially over the past months and we are pleased to be able to meet the requirements of our guests and partners within the new norm. Hybrid Meetings are a great solution for many companies, as attendees can join the meeting from another country, their homes or even their local coffee shop. Hybrid solutions however, is not only convenient, it also provides a great opportunity for any organization to progress its sustainability mission, as the carbon footprint is greatly reduced without completely eliminating true human connection.”, said Tim Cordon, Area Senior Vice President Middle East & Africa, Radisson Hotel Group.
Looking towards the future of events, recent studies predict that small domestic meetings are expected to come back earliest, whereas large conferences will see a much later recovery beyond 2021 or will become hybrid in the future. According to the Post Covid-19 Event Outlook Report, an overwhelming 93% of organizers plan to invest in virtual events moving forward and a wapping 76% of planners executed a virtual event in 2020. Looking at numbers, it’s not unusual for virtual events to capture 6x – 8x the number of registrations compared to the equivalent event. Additionally, both attendees and planners were pleasantly surprised by attendance rates and engagement levels in virtual events. With that in mind, many believe that virtual events are likely to stay, as they create a powerful way to build engagement with audiences everywhere. Whilst physical events will come back in the future, they probably won’t supplant virtual events; rather they’ll exist alongside them.
“The changes that we have gone through to adapt to the new norm have been significant. Over the past few months companies have started to see the benefit of hybrid and studies show that organizations are considering to continue the option of hybrid, even after the pandemic ends. Moving forward we believe it will be very important for hotels to provide flexibility and offer solutions for both hybrid and physical events. Generally speaking we see that the virtual meeting elements can be a revenue source and also provides a new space for sponsor exposure in a more digital and creative way. That said, hybrid meetings will most likely appear in various forms as organisations have different requirements and need to find the model that works best for their attendees, budgets, and ROI. With that in mind we have been busy ensuring that our teams know how to master these foundational elements and have the right hybrid meeting technology to meet the needs of our clients and guests.”, said Caroline Thissen, Area Senior Director Sales & Revenue Optimization, Middle East & Africa, Radisson Hotel Group.
Radisson Hotel Group’s Hybrid Meetings
Earlier last year Radisson Hotel Group partnered with Zoom, the leader in modern enterprise video communication, to provide a smooth experience for their clients’ virtual and hybrid meetings and events. From meetings, seminars, conferences or launch events, Hybrid Meetings offer the perfect solution across the board.
Radisson Hotel Group’s Hybrid Meetings combine the best of meeting in person and virtually, offering a reliable image, sound and video conferencing system, dual screens, wireless presentation clicker, high-speed internet connection, and more. As the world continues to adapt to “new normals” and ongoing travel limitations, meeting and event organizers can now choose to offer virtual participation options and hybrid formats that allow for small local gatherings, while also broadcasting to remote attendees and satellite locations
ABOUT RADISSON HOTEL GROUP
Radisson Hotel Group is one of the world’s largest hotel groups with nine distinctive hotel brands, and more than 1,400 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.
More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems
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