February 2021

Don’t miss your last opportunity to experience Snow Cinema VOX Cinemas at Ski Dubai

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  • The winter season of the region’s first cinema in the snow and the world’s first cinema in an indoor ski resort will come to a close on 28 February
  • Due to popular demand, the unique and innovative experience at Ski Dubai will return later in the year

Dubai, UAE; 17 February 2021: VOX Cinemas is reminding guests that there are only a few days left to experience Snow Cinema, the region’s first cinema in the snow, as the winter season comes to a close on Sunday, 28 February. Since launching in December, Snow Cinema has proven hugely popular with more than 5,000 admissions and countless sold out sessions to date and, due to popular demand, the unique and immersive experience will return later in the year.

Snow Cinema allows guests to enjoy the magic of movies on the snow-laded slopes of Ski Dubai, which has been voted the ‘World’s Best Indoor Ski Resort’ for five consecutive years. Moviegoers can snuggle up and relax on lounge-style seating while watching their favorite films and having delicious cinema snacks delivered directly to their seat. There is also the option to order additional items from a mouth-watering à la carte menu, which features savoury options including Raclette, hotdogs and burgers as well as decadent desserts such as Nutella Dutch pancakes and a selection of hot beverages.

Snow Cinema has numerous screenings throughout the day and is currently showing a variety of family-friendly films such as Tom & Jerry: The Movie, The Croods: A New Age and Bigfoot 2 as well as new releases including The Little Things, Wonder Woman 1984 and Shock Wave 2.

Ticket prices for Snow Cinema start at AED 100 per person and include a cinema ticket as well as an F&B package consisting of a signature hot chocolate from Mirzam Chocolate Makers, popcorn (salt or caramel) and a bottle of water. For a more premium experience, guests can book the VIP chalet which caters for four people and includes a two-course meal from North 28 Restaurant, a hand warmer and premium gloves for each guests as well as an F&B package. All guests will also receive rental clothing (jacket and pants), a beanie hat, fleece gloves, socks, boots, a blanket, wireless headphones and a dedicated locker for their personal items.

Snow Cinema enables friends and families to enjoy socially-distanced entertainment and

has extensive health and safety measures in place to ensure that guests enjoy an exceptional and comfortable experience.

Snow Cinema will be making a comeback later in the year and VOX Cinemas will be announcing the dates in due course. For more information about Snow Cinema by VOX Cinemas or to make a booking visit skidxb.com or voxcinemas.com.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

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