On February 14, homegrown luxury florist, Forever Rose, opened its newest boutique location in Boxpark by Meraas, just in time for Valentine’s Day. As an extension to the Forever Rose Cafe, which opened in November 2020, it is designed in the style of a luxury department store, with the outside adorned in illustrations resembling a London high street, while the interiors fashion the traditional Forever Rose black and gold colour scheme.
Upon entry, Forever Rose clientele are welcomed by the distinct Forever Oud and floral scents of the beautiful fresh bouquets. The store is embellished with Forever Roses, with the iconic Bella Rose’s on display for all to see. Beautifully placed illuminated signs mark each section of the boutique, with offerings of luxury gifting items such as the Forever Rose arrangements, the finest Belgium chocolates, fragrances and perfumes, home décor and art, all of which include Forever Roses’ as well.
Speaking on the new boutique opening, Ebraheem Al Samadi, Founder and CEO of Forever Rose said the new location offers clients an all-round Forever Rose experience by placing the retail boutique next to the Forever Rose Cafe.
“After seeing the positive impact of the Forever Rose Cafe, we wanted to bring something new to the retail boutique design as well, changing the usual outside appearance to illustrations as we had done with the cafe. Forever Rose attracts the romantic customer who appreciates the very best in luxury, exclusivity and longevity. Forever Roses are deeply rooted in love and romance, designed to turn our clients’ special moments into memories which stand the test of time,” said Al Samadi.
The new Forever Rose boutique in Boxpark by Meraas will feature beautiful Forever Rose collections including the Bella Rose, Enchanted Garden, Versace vases with Forever Rose arrangements, Sweet Heart Collection, Bella Mother & Child, Belgium chocolates, Shiekh Zayed Portrait, Bella Victorian Collection, as well as the Capsule Collection, Quattro Rose, Royal Love Story Book, Forever Oud and Love Story Book – the perfect choice for Valentine’s Day.
The newest boutique marks the ninth store to be opened by Forever Rose globally, with five stores found in the UAE alongside two cafes located in Boxpark by Meraas, Dubai and The Galleria Mall, Abu Dhabi.