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February 2021

Reebok Unveils the Nano X1, the Official Shoe of Fitness

Reebok Unveils the Nano X1, the Official Shoe of Fitness

The most versatile, style-driven iteration of the Nano franchise, the Nano X1 unites a collective of regional ambassadors

Reebok unveils the highly anticipated Nano X1, the official shoe of fitness. Designed to be the most supportive, comfortable, and versatile training shoe the brand has ever made, the Nano X1 is ready to take on and tackle any fitness demand thrown its way.

A silhouette born more than 10 years ago that was originally created to meet the unique demands of athletes within the box, Reebok has continually evolved the Nano franchise over time to adapt with the fitness landscape and service the growing needs of the wider wellness community. The Nano X1 is the most refined iteration of the popular training shoe, designed to be as versatile as today’s passionate fitness lover it was created for.

“Just like any great athlete who’s always looking to hit their next PR, we are not going to stop trying to set a new one either when it comes to creating great product. And we’re confident, the Nano X1 is our best training shoe yet,” said Tal Short, Reebok Senior Product Manager. “During a time when fitness is so critical to not just our physical, but more importantly, our mental well-being, we’re incredibly proud to be able to support the fitness community with a product that can help individuals and athletes of all levels train at their best.”

In celebration of its launch, Reebok MENA has worked with a collective of local athletes, trainers, and fitness enthusiasts within the community to bring to life the Nano X1’s ‘Official Shoe of Fitness,’ campaign. Campaign Ambassadors range from Karen Wazen, a known advocate for self-acceptance, motherhood and entrepreneur to KSA CrossFit coach and athlete Najia AlFadl, bringing to life the Nano X1’s versatility through their own playful and dynamic “Official Shoe of” adaptions based on their unique fitness (or applied fitness)  passions. Additional brand partners featured throughout the campaign include the likes of Ghaith Marwan, Adam Fulat and Lama Chabayta.

Designed to be the official shoe of fitness, the Nano X1 fuses the comfort of a running shoe while maintaining the performance credentials of a superior training shoe in order to meet the demands of the modern-day fitness landscape. Whether it’s HIIT, bootcamp, cardio, dance, boxing, or functional training, the Nano X1 was engineered to perform.

Key details include:

  • Comfort: fuses Reebok’s Floatride Energy cushioning of a running shoe while maintaining the performance and stability of a training shoe
  • Speed: the sleek shape and design allow for maximum speed and runnability
  • Control: provides designed stability to support varied workouts

For the first time, the Nano will be available in multiple upper material options at launch – Flexweave Knit and Flexweave Grit – that consumers can choose from based on their individual training needs and preferences. The Reebok Nano X1 features Flexweave Knit, a soft yet strong, style-driven upper that consists of an all-new knitted material, providing max breathability; while the Reebok Nano X1 Flexweave Grit features an ultra-strong, lightweight and durable material that’s built to withstand the most extreme workouts.

On February 3rd, the all-new Reebok Nano X1 will be available in a wide range of colorways in men’s and women’s sizes in selected retail doors as well as Reebok’s partners online outlets.

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