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Azza Fahmy Jewellery Open Shop-in-shop in THAT concept store

Azza Fahmy Jewellery Open Shop-in-shop in THAT concept store

Azza Fahmy Jewellery is excited to announce the opening of its shop in shop, in THAT concept store – Mall of the Emirates in Dubai, a continuation of the new lifestyle and experiential vision that the brand has recently developed into.

The luxury design house’s international retail expansion strategy  launched with the London store in the historic Burlington Arcade and the pop-ups in Harrods-London and Waldorf Astoria in  Beverly Hills USA, as well as seasonal regional trunk shows and events.

THAT is a beautifully curated space that takes millennial and young-at-heart culture seekers on a complete lifestyle journey. It offers a collection of international and regional brands from established and emerging designers, and targets an audience looking for a different retail experience.

Expanding on design, brand and life style experiences, Azza Fahmy

Jewellery offers a 360 approach with a range of life style products that one can enjoy in the store’s colorful interior setup that incorporates key elements of Azza Fahmy’s DNA in a fresh modern way

Store grand opening is on 18th of January – Mall of the Emirates.

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