On November 3rd 2020, homegrown luxury florist, Forever Rose, opened the first Forever Rose Cafe in Dubai at Boxpark by Meraas, recreating the floral boutique in a cafe setting and offering a unique experience to its customers. Designed to feel as if in a storybook, the cafe is developed as 3D illustrations allowing patrons to feel as if they are part of a drawing. Upon the success of the Abu Dhabi Forever Rose Cafe in The Galleria Mall, the Forever Rose Cafe, Boxpark will not only offer the current dessert and coffee menu found at its counterpart, but will also expand into an all-day dining experience, including breakfast, lunch, dinner and afternoon tea. With an indoor space of 200 sqm overlooking the garden outside, the newly launched Forever Rose Cafe can seat up to 100 guests, with outdoor seating planned in the near future.
As the first 3D cafe in the region, the inspiration behind the design of the Forever Rose Cafe follows suit from the current Forever Rose floral boutiques with a black and white colour scheme, expanded upon through a black and white 3D theme. With protruding wall features and prominent art pieces, the Forever Rose Cafe, Boxpark nods towards its homegrown heritage, with a portrait of the UAE Royal Family taking precedence, as well as first seen images of Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai. Iconic images are also found throughout the venue, including the Mona Lisa, Tom and Jerry, and the Pink Panther. All designs were hand-drawn and converted to depict the stencil stage of the images, providing fun features for patrons to interact with as well as photographable moments, perfect to be shared on social media.
Ebraheem Al Samadi, Founder and CEO of Forever Rose said the cafe has a unique offering whilst welcoming all customers to enjoy the Forever Rose boutique experience:
“The initial reason we opened the first cafe in Abu Dhabi was to be a part of our customers’ everyday lives, even if it is just through an amazing cup of coffee or dessert. As the first 3D cafe located in Boxpark, Dubai, we will continue to provide the Forever Rose experience through a unique and expanded dining opportunity. We want to transport our customers from reality into the world of fantasy and to give them a new prospect of life. At the Forever Rose Cafes, as well as our boutiques, we pride ourselves on the atmosphere that we offer, the friendliness of our staff, the warm welcoming to all, and of course, the delicious cuisine we serve. We are excited to have the chance to bring the Forever Rose Cafe to the heart of Dubai at Boxpark by Meraas, as well as offer an extended menu to our customers.”
“The room, our cups and plates are all illustrated in black and white, leaving only our customers, food and beverages in color. This recreates a romantic notion of being a part of a fairytale,” Al Samadi said.
The Forever Rose Cafe menu was developed to create a floral experience through dining, such as the signature rose french toast, where rose extract has been incorporated into the batter. Furthermore, the cafe will serve international cuisines with a Middle Eastern twist, alongside seasonal dishes offered throughout the year at the corresponding times of the fresh produce. A variety of vegetarian and vegan options are also available, along with a selection of healthy items.
The Forever Rose Cafe will also offer customers the opportunity to shop the Forever Rose boutique collections, including pieces such as the infamous Bella Rose, Bella Mini, The Capsule Collection. The cafe will also home exclusive products that will only be available for purchase from the cafe. Accessible parking is available in front of the Forever Rose Cafe, with valet service to come.
Bookings for the Forever Rose Cafe, Boxpark can be made through the designated phone number for the cafe. Have a special event? The Forever Rose Cafe also offers a separate event space opening out to the outside for customers to book for their special celebrations, whether it be a birthday, anniversary, wedding or corporate event.
The Forever Rose Cafe aims to open in other prime locations and shopping malls across the GCC in the coming years, including Saudi Arabia, with a plan to open a cafe in each major GCC city by 2022.