December 2020
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LIT helps Dubai communities to stay healthy and say “NO” to body shaming.

LIT helps Dubai communities to stay healthy and say “NO” to body shaming.

More than 50 parents and children joined LIT, a social impact marketing agency, to explore a healthier way to celebrate winter holidays. On December 23rd 2020, #LoveYourSilhouette, a campaign that aims to change people’s lives through promoting a healthy lifestyle and well-being was launched. The first activation , hosted by Catch 22 at La Mer, in partnership with Bana Idriss, lifestyle influencer, dietitian and founder of “Bala Diet, Bala Bateekh” aims to spread the word about the importance of “No Body Shaming” across the region.

“No matter what, everyone should be comfortable in their own skin”, said Monika Papadopoulou, co-founder of LIT, whose mission is to design and deliver social impact programs to protect the environment, provide access to education, invest in people and build communities.

Program #LoveyourSilhouette” is a “No Body Shaming” campaign focused on promoting “Good Health and Wellbeing” bringing communities closer to UAE National Agenda 2021.

Multiple health and wellness activations will be launched within #LoveYourSilhouette across the UAE . These activations will aim to:

  • Educate individuals on how to live a healthy and sustainable living with focus on adults and future generations.
  • Highlight different health and wellness experts across the U.A.E.
  • Get active with different sports activities among youth and adults.
  • Promote health and well-being among families and future generations.

Families attending the event were able to brush up on their festive healthy waffle making skills to discover how simple it is to choose healthier ingredients. They also joined a sunset yoga session on La Mer beach with Sabrina Biljana (@sabrinabiljana).

Marwa Fahmy, an attendee and public figure said: “The vibes were beautiful and I felt great after the event. I’d highly recommend anyone to attend the #LoveYourSilhouette activations to get active, enjoy and explore new ways to get healthy and change the perception they have of their body.”

Bana Idriss, program ambassador and certified dietitian, said: “It was great to see so many families explore a healthier way to life and enjoy our first #LoveYourSilhouette activation .We want to thank our partners Grand Stores, Elite Club , Elite Medical Center, Leilani Beauty Lounge, Skingarden.ae, Legend Beauty & SPA Centre, Papillon Cake and Lakeland for supporting this activation.’’

The #LoveYourSilhouette campaign has just started, and LIT will be delivering more activities and online events to offer opportunities for UAE communities to join the program and contribute.

If you want to join our ecosystem and contribute to #LoveyourSilhouette, get in touch with Alla Maria on +971 58 506 5202 , and follow LIT on Instagram. (LIT_creative_agency).

About LIT 

We are a diverse team of marketing specialist and creatives across the region. We aim to create engaging and impactful campaigns and content to bring your brand closer to the heart of your audience. Inspired by the United Nations Sustainable Development Goals, we aim to drive social impact through out of the box marketing campaigns and programs. In February 2021, LIT will be launching the first sustainable aggregator for social impact in the region. The platform will leverage partnerships among sustainability stakeholders: NGOs, corporates, governmental entities and social entrepreneurs.

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