-EDITION RELEASE FEATURING THREE EXCLUSIVE CO-CREATORS
Through Tommy’s Drop Shop, special co-designers Jonny Banger, Mago Dovjenko and Toby Evans build on the brand’s history of pop culture collaborations.
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the first Tommy’s Drop Shop release, featuring three micro-capsules co-designed by three uniquely avant-garde collaborators: Jonny Banger (@sportsbanger), Mago Dovjenko (@iammago) and Toby Evans (@zome.work). With the excitement and instant gratification of this limited-edition format – only 500 units will be available in each style – Tommy’s Drop Shop aims to encourage the continual discovery of creatives, their communities and artistic talents.
Tommy’s Drop Shop is Tommy Hilfiger’s newest platform for creators from all areas of the pop culture community to collaborate on lightning-quick, limited-edition releases. Each DROP will offer gender-neutral hoodies and T-shirts available in a maximum quantity of 500 units per style and made from 100% organic cotton or recycled cotton, building on the brand’s mission to create fashion that Wastes Nothing and Welcomes All. Creative collaboration has always been at the heart of Tommy Hilfiger, and over the last five years, the brand has fused this with a “See Now, Buy Now” mentality. Tommy’s Drop Shop combines the best of these approaches with a new level of speed and energy. The release will be available in all European markets exclusively on tommy.com from December 17, 2020.
“Pop culture has infused everything we’ve done for over 35 years,” said Tommy Hilfiger. “Tommy’s Drop Shop takes this influence to new heights. The platform allows us to collaborate with even more creatives, tell even more inspiring stories and celebrate even more perspectives and walks of life. It is the embodiment of what we love to do, and I’m so excited to add it to our legacy.”
DROP 1.1 highlights Sports Banger, the independent, British lifestyle brand redefining bootlegging in the modern age. Founded in 2013 by Jonny Banger, the unisex sportswear line explores British culture and translates it into provocative products and experiences. Sports Banger fosters creative collaboration with an always-expanding collective of designers, performers, musicians and DJs. In his Tommy’s Drop Shop designs, Banger flips the TOMMY JEANS flag on its head; channels an old rave flyer; and reinterprets an iconic TOMMY HILFIGER pair of blue and red gloves worn by R&B musician, Aaliyah.
DROP 1.2 is designed by Berlin-based Mago Dovjenko, a creative director, graphic designer, illustrator, digital influencer and event host. Dovjenko began his career producing surrealist drawings, which were first recognized and esteemed by global brands when he was only 14 years old. Dovjenko still holds the record as the youngest artist to ever collaborate with top global, household-name brands. Today, he continues to partner with major brands in his role as Creative Director and Illustrator. In his Tommy’s Drop Shop pieces, Dovjenko celebrated spontaneous self-expression by ‘freestyling’ in his design process and deconstructing the iconic TOMMY HILFGIER flag. His T-shirt and hoodie feature psychedelic and graffiti-style art, including a lava lamp-inspired, oversized smiling heart.
DROP 1.3 styles, designed by London-based Toby Evans, founder of Studio Zome, are inspired by the creative director’s concept-driven work, which spans design, brand identity and creative direction, championing honest communication, confidence and conviction. By encapsulating energy, experimentation and attitude, Evans continues to progress visual culture by exploring the zeitgeist of today while envisioning what is to come tomorrow. Known for his distinctive approach to design, Evans has worked with a range of industry-defying brands, platforms and artists. In his Tommy’s Drop Shop designs, Evans boldly reinterprets TOMMY HILFIGER’s iconic aesthetic and brand codes. His T-shirt and hoodie tell a story of what paths Mr. Tommy Hilfiger may have pursued in a parallel universe, had he not become a fashion designer.
Through Tommy’s Drop Shop, young, upcoming talent will share their passion for specific pockets of creativity. The second Tommy’s Drop Shop micro-capsule will launch in February 2021.
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brand. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That’s the Power of Us. That’s the Power of PVH.
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