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Mitsubishi Motors Middle East and Africa Appoints New President

Mitsubishi Motors Middle East and Africa Appoints New President

Dubai, United Arab Emirates, November 30, 2020: Mitsubishi Motors Corporation is pleased to announce the appointment of Yutaka Yano as President of Mitsubishi Motors Middle East and Africa. Yano will be looking after the GCC, Levante and Africa regions and will be based in Dubai, UAE.

Yano is a veteran automotive executive, having spent over 28 years of his career with Mitsubishi Motors Corporation. His rich industry experience spans across several European and Middle Eastern markets.

“The Middle East is a crucial region for Mitsubishi Motors, and I look forward to working with such dynamic markets that represent a promising platform for growth. Mitsubishi Motors’ track record of producing quality vehicles will help us tremendously during these unprecedented times. Since the pandemic started, we have gone above and beyond to ensure we adapt to the new normal and cater to our customers’ needs across the region.”

Before assuming the President role in the Middle East, Yano was General Manager for the Middle East department at Mitsubishi Motors Corporation in Tokyo, Japan.

About MITSUBISHI MOTORS

Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles.

Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies.

Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change.

Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers.

Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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