Later this evening British singer-songwriter, Ellie Goulding, will be gracing the first digital green carpet in the world for The Green Carpet Fashion Awards 2020 wearing a Ralph & Russo couture gown featuring over 150 responsibly sourced Zambian emeralds from Gemfields.
Hosted by Eco-Age in collaboration with Camera Nazionale della Moda Italiana (CNMI), this year’s Green Carpet Fashion Awards marks both the tenth anniversary of the Green Carpet Challenge and the fourth edition of the initiative, and is due to be broadcast later tonight by both Sky and the YouTube Fashion Channel.
Joining forces this year with Gemfields, a world-leading supplier of responsibly sourced African coloured gemstones, British luxury brand Ralph & Russo explored an entirely new level of couture, breaking category conventions by combining emeralds with a one-of-a-kind design.
With both brands being renowned for their pioneering spirit and as changemakers across the industry, it is both their passion for artisanship and sustainability that brought them together.
Zambian emeralds were formed around 500 million years ago and get their beautiful intense green colour from the presence of chromium, iron and beryllium. They are often lacking in vanadium, resulting in a bluish-green, lively and often eye-clean emerald.<img class=”aligncenter size-large wp-image-22530″ ” src=”https://www.iconiclady.com/wp-content/uploads/2020/10/RALPH-RUSSO-AND-GEMFIELDS-1-600×400.jpg” alt=”” width=”600″ height=”400″ style=”display:none”>
At Gemfields, all gemstones are mined under stringent social and environmental standards. Since acquiring Kagem emerald mine in partnership with the Zambian government in 2008, Gemfields has already transformed its operations and the communities that surround it, having enhanced and created three schools, provided scholarships, a health centre and numerous agricultural cooperatives to create sustainable livelihoods. Gemfields also provides vital support to conservation efforts in Zambia to protect Africa’s biodiversity, such as the Zambian Carnivore Project.
At Ralph & Russo, excellence in craftsmanship and the importance of sustainability are central to the brand ethos. Having launched in 2010 as a British couture house before beginning their expansion into a luxury lifestyle brand, Ralph & Russo continue to champion a category that is inherently sustainable, with couture being entirely made-to-measure and producing very little waste. With a continued commitment to the sustainability and preservation of couture craftsmanship also, the brand launched a special Apprenticeship Programme in 2019 to act as a vehicle for young and otherwise new talent, and to offer specialist training for the next generation of expert artisans. Based out of White City on London’s Mediaworks campus – a creative hub that is home to industry-leading organisations with a united vision for creativity and innovation – Ralph & Russo’s atelier is comprised of over 45 nationalities and represents the pinnacle of savoir-faire.
NOTES TO EDITORS
Gemfields is a world-leading supplier of responsibly sourced coloured gemstones. The operator and 75% owner of both the Kagem emerald mine in Zambia (believed to be the world’s single largest producing emerald mine) and the Montepuez ruby mine in Mozambique (one of the most significant recently discovered ruby deposits in the world), Gemfields believes that those who mine gemstones should do so with transparency, legitimacy and integrity.
Gemfields introduced the most technologically advanced coloured gemstone sort house in the world at its operation in Mozambique, with state-of-the-art equipment, like optical sorting machines. In addition, a proprietary grading system, a pioneering auction platform and an active marketing presence have all contributed to Gemfields playing a significant role in the rise of African gemstones. Underlying this achievement has been the strong belief that coloured gemstones should create a positive impact for the country and community from which they originate.
Responsible sourcing for Gemfields means implementing industry-leading policies and practices across operations, transparency in its auction sales process, an active role in working groups to modernise the sector, projects to improve health, education and livelihoods for the communities around its mines and conservation efforts (#conservationgemstones) to protect Africa’s great wildlife and biodiversity.
Fabergé – an iconic name with an exceptional heritage – is a member of the Gemfields Group. This partnership, and the beauty of Fabergé’s designs and craftsmanship, improves Gemfields’ positioning and brand perception, and helps to raise consumer awareness of responsibly sourced coloured gemstones.
As well as supplying the majority of the world’s rough rubies and emeralds, Gemfields initiates activations to build desire for coloured gemstones: for example, collaborations with international jewellery brands and other creative partners. Often surprising, unexpected and unique, these collaborations are chosen to promote consumer awareness and increase the appeal of coloured gemstones, raising their profile, and, in turn, providing greater benefit to their place of origin in Africa.
ABOUT RALPH & RUSSO
Established in London in 2010 by Tamara Ralph and Michael Russo, Ralph & Russo is a luxury brand internationally acclaimed as the first British guest member in almost a century to be accepted by the Chambre Syndicale de la Haute Couture. Specialising in luxury accessories, ready-to-wear and couture, the brand is revered for producing designs that are at once feminine, contemporary and perfectly unique. Beloved by women worldwide, Ralph & Russo is a brand committed to innovation grounded in craftmanship and the values of savoir faire. Tamara Ralph has produced critically acclaimed collections with a focus on storytelling, experimentation and traditional artisanal techniques. Her ability to design recognisable codes of the house that are both feminine and distinctive, has created a unified company culture and established a strong blueprint for the future.
The house strength lies in its consistent and cohesive designs which have recently been translated throughout the brand’s three core product categories of its future and scalable part of its business – ready-to-wear, leather goods and shoes. All collections have been established with iconic products that embody the brand’s codes whilst consolidating and catering for its strong customer demand.
ABOUT THE GREEN CARPET FASHION AWARDS
Camera Nazionale della Moda Italiana (CNMI), in collaboration with Eco-Age, and with the support of the
Ministry of Economic Development (MISE), the Italian Trade Agency (ITA) and the patronage of the Municipality of Milan, established the world’s first Green Carpet Fashion Awards, Italia in 2017.
2020 marks the fourth year of The Green Carpet Fashion Awards, Italia. The event celebrates the commitment of fashion houses to sustainability, as they work to embrace rapid change while preserving the heritage and authenticity of small-scale producers. The fourth edition of the awards will be broadcast during Shanghai Fashion Week on 10th October 2020, filmed at the iconic Teatro alla Scala Opera House.
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