September 2020
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BRITISH FAVOURITE NEXT ONLINE HOSTS FIRST VIRTUAL PRESS EVENT TO LAUNCH AW20 COLLECTIONS IN THE MIDDLE EAST 

BRITISH FAVOURITE NEXT ONLINE HOSTS FIRST VIRTUAL PRESS EVENT

Dramatic sleeves, metallic statement dresses, seventies paisley prints, caped coats and embellished collars – NEXT’s AW20 collection looks like it’s come straight off the runway.

In what the brand is calling its best collection yet, the British fashion favourite has hit all the style trends of the season – full of fun, bright and nostalgic themes. The AW20 collection was launched during NEXT’s first ever virtual press event for international markets.

Close friends of the brand in the Middle East joined the exclusive preview last week, where they were taken through the highlights from womenswear, childrenswear, menswear, homewares and partner brands – live from the NEXT showroom in London.

Featuring cosy loungewear, capsule essentials, adorable kids’ PJs and a huge festive shop with lots of sparkle, the brand transformed a renowned London studio in true NEXT style. Each seasonal must-have was presented live to attendees with a ‘Merry Every Thing’ theme.

Using 360-degree video technology, NEXT enabled viewers to interact and direct the course of the event, zooming in on parts of the collection and even making live requests to capture detailing, cuts and textures of seasonal favourites. The brand also held a live Q&A session allowing guests to discover what’s is in store for the rest of year in the region.

Chantelle Binley, PR Manager at NEXT comments: “The last six months has been about dressing down, with most opting for comfy essentials and loungewear. However, with the festive season now approaching and a new year ahead, this collection is all about popping on your sparkly dress and dressing up or down to suit your mood”.

NEXT dropped the first of its winter collections on the site during the event and is already seeing huge interest from customers in UAE and Saudi Arabia.

Watch the AW20 brand video from NEXT ONLINE here

Shop AUTUMN/WINTER 2020 collections online now: https://www.nextdirect.com/CountrySelect

NEXT ONLINE

NEXT is a British high-street favourite which attracts 42% of the adult population in the United Kingdom and is the nations’ #1 online clothing retailer. It offers wardrobe staples of exceptional quality and value for money for women, men and children, as well as fashionable homewares.

NEXT first entered the Middle East in 2011 opening physical stores across the UAE and expanding into KSA the following year.  In 2016, NEXT launched its online stores in KSA and the UAE. Today NEXT delivers to 72 countries around the world and is fast earning a reputation as the go-to destination for fashion and lifestyle accessories that cater to the entire family. All NEXT collections are designed by its in-house design team, even the prints on its fabrics. That’s why NEXT can guarantee customers great style, quality and value with a contemporary fashion edge.

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