September 2020
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Britannia and Dole in collaboration with RTA, SEHA and other government and private entities honoured frontline heroes by gifting 50,000 care packs, rallied for the public’s continued support as the fight with COVID-19 is still ongoing

Britannia and Dole in collaboration with RTA, SEHA

Whilst the nation and the rest of the world fight the global pandemic, the UAE has taken everything in stride, from medical professionals making the toughest life choices to save lives thereby risking their own, to sanitation workers ensuring the wellbeing of the country, to the rest of the workforce ensuring smooth operations, and finally to all mothers ensuring every precaution to keep the family safe.

Launched by Britannia and Dole, ‘Thank You Every day Heroes’ is an initiative created to motivate communities and individuals to honour and continue to support all our frontline warriors who are now working even harder to ensure that we get back to the new normal with maximum safety. The campaign used social media to encourage people of UAE to be the change and come together to make a difference by following health protocols and take utmost precautions, maintain social distancing, use face masks, avoid gatherings and most importantly take an extra effort to stay healthy as the fight is not yet over.

As a part of the campaign, over 50,000 frontline medical professionals, sanitation workers, delivery boys, RTA personnel, labourers and volunteers received personalized care packs by Britannia and Dole for their exceptional service in combating the spread of COVID-19. This was carried out in collaboration with UAE’s Roads and Transport Authority (RTA), UAE Food Bank, SEHA and other government and private entities.

Mr. Annu Gupta, CEO of International Business, Britannia Industries Ltd said “I am sure everyone has experienced the generosity of our heroes and are appreciative of them. While each of us has tried, in our small or big way, to express our gratitude, the fight for them is not yet over. Now that everything has opened up and life is trying to return to the new normal, contrary to the popular notion, the work of these unsung heroes hasn’t reduced. If anything it has only become more intense as they try to ensure that we have a ‘safe’ normal. This initiative is nothing but a medium to celebrate their ongoing efforts and to spread the message that while for a lot of us life is getting back, their fight is still on. To the frontliners: Your selfless acts haven’t gone unnoticed. You have made a lasting impact on our lives. We thank you from the bottom of our heart!  

Mr. Ugur Yordem, Marketing Leader, Dole Food Company said “We are beyond grateful for all the exceptional efforts of our heroes on the frontline fighting against the pandemic. In light of our purpose with ‘Thank You Every day Heroes’ campaign, we are committed to providing healthy nutrients to help our heroes boost their immunity and keep healthy along these times”.

Mr. Abdolnoor Ahmed, Supervisor at RTA Qusais Depot said “I would like to thank UAE for always looking after our needs and especially during these challenging times. What keeps us moving is the encouragement and appreciation we receive from the community. Thank you for the amazing care packs, it has definitely made my day. We will win over this pandemic”. Mr. Ahmed was in charge of the distribution for the RTA and Dubai Police frontliners.

“As a healthcare organization, we have been working aimlessly to combat COVID-19, with our staff being actively involved in working alongside the government in controlling the pandemic by putting their own lives at risks In order to treat our patients and ensure they’re in good health. We are beyond grateful for our wonderful staff who fight all these battles with a broad smile on their face and take every day as a new challenge. We would like to thank Britannia and Dole for their wonderful care packs which brought so much of happiness to our teams and reminded us that even if the fight is not yet over, we are in this together and we will come out strong” says Dr. Jamil Ahmed, Managing Director at Prime Medical Centre.

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