September 2020

Discover the Latest Range of Affordable, Fun-to-Drive Cars at AFM Opel

Discover the Latest Range of Affordable,
  • Visit AFM Opel’s state-of-the-art showroom on Sheikh Zayed Road for the latest Opel models, including the Opel Astra, Crossland X and Grandland X.
  • AFM Opel’s virtual salesman service enables customers to arrange the hassle-free delivery of a car to their doorstep for a test drive at home.

 AFM Opel – a member of the ALFAHIM Group – has revealed its exciting range of future-driven sedans, sports utility vehicles and light-weight cars at its brand-new showroom on Sheikh Zayed Road. Featuring the Opel Astra, Crossland X and Grandland X, AFM Opel’s line-up of affordable, approachable, fun-to-drive cars offers customers the very best in German engineering and efficiency, combined with unrivalled comfort and the highest standards of customer service from the Opel team.

Each model from the Opel range is available to test drive from the comfort of your own home through the virtual salesman service. Customers can simply request an online meeting with an AFM Opel salesman, who will organise the hassle-free delivery of the chosen car to their doorstep for a test drive. A test drive can also be easily arranged for those visiting the showroom.

OPEL Astra Elegance+ (from AED 89,900)

Stylish, dynamic, innovative and now more exciting than ever – the new Opel Astra 5-door hatchback and highly versatile Sports Tourer stun with German engineering, emotional design and sporty appearance, highlighted by the new premium 3D grille and High Gloss Black Pack. Equipped with best-in-class lighting, best-in-class seating and engines that are among the best in the segment in terms of CO2 emissions, the Astra also features ample legroom in the back, premium seating with comfort quality and a modern design.

Enhance your well-being with multi-adjustable Ergonomic Active Seats with healthy back certification (AGR) and enjoy driver and front passenger seats that offer a wide variety of adjustment possibilities, including lumbar support and seat cushion extension.

Drive smarter with the new Astra’s excellent infotainment system that includes connectivity features such as Apple CarPlay™ and Android Auto™, and use Voice Control for connected smartphones, as well as Bluetooth® for hands-free calling, audio streaming and phone book access.

OPEL Crossland X (from AED 69,900)

With its modern SUV design and class-leading innovations, the new Opel Crossland X is ideal for busy people who still put people first. Featuring cutting-edge infotainment, the Crossland X gives you hands-free message writing and calling, music playback, and maps, using your smartphone, for a completely wireless experience. The Head-up Display lets you check key info, such as your speed and speed signs or navigation directions, while still keeping your eyes safely on the road. If you overlook something important, your car reacts.

Arrive relaxed with ergonomically certified front seats bearing the seal of quality from the AGR Campaign for Healthier Backs. Adjustable in 16 ways to help you avoid back pain on long trips, they’re just one of the premium-class highlights that make the Crossland X interior the category benchmark.

There’s plenty of space in the Crossland X and Opel’s huge range of accessories ensures there’s plenty of scope to adapt that space to your every need:

  • FlexConnect tablet holder: Swivel your screen sideways for movies and video calls, or upright for text.
  • Anti-slip side steps not only give the Crossland X a truly stylish and rugged appearance, but also great practicality. Featuring a stainless-steel surface, the side steps include rubber anti-slip strips, which make getting things off or onto the roof safe and easy and grant easy access to the vehicle.
  • Trailer hitch: rugged, removable and ideal for your outdoor hobbies.
  • Cargo grid: Keep your best buddy safe, and muddy paws off the seats.

 OPEL Grandland X (from AED 89,900)

The SUV that gives you the freedom you need to enjoy your everyday ride – the Opel Grandland X comes with a host of impressive features, incomparable driving dynamics, an efficient engine, and exceptional look and feel. From impressive 360° surround vision that enhances your view to the max, to innovative LED headlamps with Adaptive Forward Lighting and 30 % brighter vision than conventional headlamps, this SUV lets you make the most of things.

Oozing adventure from every angle, the Grandland X comes with a panoramic roof and relaxing high seating position, enabling you to gaze at the stars or overlook your territory. Premium materials, expressive shapes and the elegant design make the interior the ultimate you-zone, complete with ergonomically optimised control panels to keep your attention on the road, along with keyless option and start to make sure you easily get into the vehicle without taking the keys out of your pocket.

In addition to a navigation system with 7” touch screen and a wireless charging dock, you can connect your smartphone via Apple CarPlayTM or Android AutoTM with your IntelliLink infotainment system to access your phone, music and essential apps via the touch screen. You can do all this from the comfort of your Ergonomic Active Front Seats, which adjust in up to sixteen possible ways and come with the AGR Campaign for Healthier Backs’ seal of approval.

*Full specifications and detailed descriptions of the Astra, Crossland X and Grandland X can be found HERE.

The AFM Opel Showroom is located at

The Bahwan Centre, Umm Al Sheif, Sheikh Zayed Road

Car Sales Opening Hours:

Saturday to Thursday: 9am to 8pm

Fridays: 4pm to 8pm


ALFAHIM Motors (AFM) offers German vehicle engineering excellence and precision to the United Arab Emirates (UAE) as the Authorised General Distributor for Opel in Dubai and the Northern Emirates. Building on ALFAHIM Group’s six decades of automotive expertise and Opel’s democratisation of innovation in mobility since 1899, AFM Opel opened its doors in 2020 with a 460-sqm showroom on Sheikh Zayed Road, offering an exciting range of future-driven sedans, sports utility vehicles and light-weight automobiles to the UAE’s evolving market. Coupled with Opel’s brand value of being approachable, AFM presents a diverse portfolio of straightforward fleet solutions for businesses and a fun driving experience for every individual. As the authorised distributor for one of Europe’s largest car manufacturers and newest member of ALFAHIM Group, AFM exemplifies the group’s mission to constantly deliver sustainable growth through superior customer service, quality and commitment.

About ALFAHIM Group

ALFAHIM Group is one of the UAE’s most successful family businesses established in 1958 by the visionary late founder, Abdul Jalil Al Fahim. Based in Abu Dhabi, the Group has played an intrinsic role in the development of the country’s progressive economy and continues to harness its assets to deliver on a clearly defined mission. As a leading sustainable group of companies growing parallel with the country’s advancement, ALFAHIM Group believes in creating prosperity for future generations across multiple industries.

Through its portfolio of companies across the automotive, real estate, energy and travel sectors, the Group is a key contributor to Abu Dhabi’s Economic Vision 2030 leading to a more sustainable and diversified economy.

About Groupe PSA

Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall and provides a wide array of mobility and smart services under the Free2Move brand. Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be “a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships”. An early innovator in the field of autonomous and connected cars, Groupe PSA is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia.

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