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Sole Continues its Digital Expansion

Sole Continues its Digital Expansion

Sole.digital launches playlist collection on Apple Music and adds all-star contributors to its roster

Following the debut of sole.digital, an online platform built to connect communities through creativity and culture, the team behind Sole DXB continues their digital expansion with a freshly launched collection of playlists on Apple Music.

The collection kicks off with 4 playlists across multiple genres including Three-Day Weekend featuring vintage funk, soul, and disco, Mixed Nuts which will explore a new genre or conceptual idea that falls outside of the genres Sole is known for, Sole Main Stage which features high-energy hip-hop from around the world and Solefull which includes feel good R&B, Soul, Dub, and Reggae. Listen to the playlists here

On the launch of the Sole playlist collection on Apple Music, Sole partner Rajat Malhotra says:

“We hear so much good music during the year, but being in a physical environment like a three-day festival introduces limitations to what we can program. With our playlists on Apple Music, we get to throw a wider lens on the music we listen to; artists and tracks that may feel unexpected coming from us. We’re having fun with it.”

Visitors to sole.digital will also find new features and columns from the likes of:

Eve Fairbanks essays and long-form investigative narratives on social transformation appear in The Huffington Post Highline, The Guardian Long Reads, New York Times Magazine, the New Republic, and other outlets.

Narcy, real name Yassin Alsalman is a multi-dimensional artist and polymath. He currently teaches a hip-hop production class at Con- cordia University, Montreal. He tours as Narcy and directs music videos as Yassin. He is the co-founder of WeAreTheMedium, a culture point for publishing.

Adrian “Stretch Armstrong” Bartos and Bobbito García are legends in hip-hop culture, encompassing music, sneakers, DJing and basketball. Nas proclaimed their radio program on WKCR_FM “the most important hip-hop show…in the world.” In 2017, the two created a podcast for National Public Radio (NPR), and currently, they are producing music.

Matt Goias is a New York City-raised writer, photographer, and art-ist whose works have been featured in the New York Times, Vogue, GQ, Vanity Fair, Rolling Stone, i-D, Complex, Hypebeast, and Penthouse.

Farel Bisotto, the son of a visual artist and a mechanical engineer, brings the inherited influences of painterly abstraction and technical design into his photography. Farel has collaborated with Sole since 2014.

Don Letts came to notoriety in the late 70’s as the DJ that single-handedly turned a whole generation of punks onto reggae. Also working in film, in 2003, he won a Grammy for his documentary, Westway To The World.

Other contributors and works on the platform include:

Homeroom, a new podcast series hosted by Bunyamin Aydin, the founder and creative director of Istanbul-based lifestyle platform Les Benjamins. The series is co-produced with Sole. The new series will feature guests that Bunyamin has met on his creative and professional journey, like fashion designer and DJ Heron Preston, Global Head of Puma Select, Yassine Saidi,Burak Cakmak, Dean of Fashion at Parsons School of Design in New York City, and Hikmet Sugoer, the founder of Solebox and Sonra.

The site will also be the primary space where audiences can watch exclusive never-before-seen festival content from previous Sole DXB editions, including workshops, performances, and standing-room only talks.

About Sole and Sole.digital

Founded in 2010, Sole is a leading platform for connecting communities through creativity and culture. The grassroots organization has built a rapidly growing community through its annual Sole DXB cultural festival, which saw over 36,000 people from more than 60 countries attend the eighth annual edition in December 2019.

Sole also operates a boutique creative agency and publishes an annual print magazine. The creative agency has worked with numerous global brands including Gucci, Burberry, Saint Laurent, Farfetch, and Jordan Brand.

Providing global contributors with a forum to express their take on contemporary culture, sole.digital’s content will include essays, interviews, film, photography, podcasts and other formats from contributors that represent a diverse group of women and men from around the globe including the UAE, USA, UK, South Africa, Jamaica, France, Canada, and Turkey. Built on its existing pillars, sole.digital features exclusive coverage on music, fashion, the visual arts, and sports, while also focussing on pressing social issues like race, sustainability, and the environment.

The sole.digital founders expect the site to grow over the next 24 months into a leading connector of creativity and commerce, and vying for a global audience, the founders will lean on their deep international roster of relationships and also continue championing stories from the Middle East, India, Africa, the Caribbean, and and their diasporas.

Sole.digital is a subsidiary of Sole Media Limited, a London-based limited-liability company.

Follow Sole on Instagram, Facebook, Twitter, and Bandcamp using the social handle: @soledxb

Follow Sole on Mixcloud here

Subscribe to the Sole Youtube channel here

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