Dubai, United Arab Emirates, 8 September 2020: The smartphone industry is highly dynamic and innovative due to technological advancements and new product proliferation. Product differentiation is still important for smartphone manufacturers as, over the past decade, consumers have selected smartphones based on photography features, design, price, screen resolution and familiarity with the interface.
Through in-depth market research among diverse regional segments, vivo has localized the specs of the X50 and X50 Pro to better cater to consumer demand and preferences in various markets. Here’s a look at some of the top features of the two smartphones.
vivo’s X50 series phones are positioned as professional photography smartphones that deliver industry-leading photography experiences to users. The X50 and X50 Pro offer powerful, comprehensive and differentiated photography features:
The X50 comprises a 32MP front camera and four rear cameras, including a 48MP Main Camera with Optical Image Stabilization (OIS), an 8MP Super Wide-Angle Camera, a 13MP Professional Portrait Camera and a 5MP Super Macro Camera (actual photo pixels are 2MP).
The X50 Pro also has a 32MP front camera, while its four rear cameras comprise a 48MP Gimbal Main Camera, a 13MP Professional Portrait Camera, an 8MP Super Wide-Angle Camera and an 8MP 5x Telescopic Camera.
Both models come preinstalled with cutting-edge features, such as Super Night Camera, Extreme Night Vision, Astro Mode, Pro Sports Mode, Motion AF Tracking and Digital Zoom and have been built to help users capture motion and night photos, rivaling professional photography equipment.
The X50 series comes with a flexible curved screen and uses chip-on-plastic (COP) bonding technology. Compared to traditional IPS (in-plane switching), the COP screen has a slimmer size and lighter weight, so users can use the phones in a more relaxed manner. The 3D Curved Ultra O Screen is bendable, flexible and more durable than previous screens, and reduces the chance of accidental device damage.
The X50 and X50 Pro sport a 6.56-inch AMOLED display with 90 Hz refresh rates and 180 Hz sample rates that refreshes and responds faster. For added smoothness, particularly in games, the vivo Energy Guardian (VEG) technology reduces heating, leading to a cooler experience in the palm of a user’s hand.
vivo’s X50 series has a 5G Seamless Switch – a mode that switches among four networks to help users choose the optimal one in real time. The switch function between 5G and 4G networks is enabled in accordance with network usage to ensure superior internet speed and power-saving.
The X50 and X50 Pro reign supreme due to the intense power of a large-capacity battery and vivo’s 33W FlashCharge 2.0. In a mere 30 minutes, the smartphone battery will charge to around 57 per cent, meaning energy is instantly regained so that users can carry on their game, work and life without interruptions.
The X50 series builds on vivo’s original design aspirations and follows the X series design style. With elegance and simplicity as driving forces behind their looks, the X50 and X50 Pro encapsulate contemporary design aesthetics. All X50 series smartphones are adorned with a unique choker pattern at the top, which originated as a high-fashion accessory in France. The choker has the same color, simple lines, and breaks the sense of monotony and reduced thickness on the top of the center frame, thus becoming a unique symbol.
To bring better visual experiences to consumers, the X50 series leverages elegance and originality to produce three fascinating colors – Frost Blue, Alpha Grey and Glaze Black. (Model color combinations vary based on local markets, and are subject to availability.)
As vivo’s global flagship series, the X50 series focuses on disruptive photography experiences. The combination of a professional photography system, smooth 5G performance and humanistic design delivers improvements to target users in global markets, in addition to playing an active role in popularizing 5G devices.
vivo is a leading, product-driven, global technology company, with its core business focusing on smart devices and intelligent services. vivo is committed to connecting users around the globe, through design of exciting and innovative smartphones and companion devices, as well as services which integrate technology and design thinking in unique and creative ways. Following the company core values, which include innovation, consumer orientation and benfen*, vivo has implemented a sustainable development strategy, with the vision of becoming a leading, long-lasting, world-class enterprise.
With headquarters in China, supported by a network of 9 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Taipei, Tokyo and San Diego, vivo is focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. vivo has also set-up five production hubs (including brand authorized manufacturing center), across China, South- and Southeast Asia, manufacturing over 200 million smartphones each year. As of 2019, vivo has branched out its sales network across more than 30 countries and regions, and is loved by more than 350 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to build technology for good.
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