August 2020

LUSH Announces Initiative to Support Black-owned Businesses in the Middle East

LUSH Announces Initiative to Support Black-owned Businesses

Ethical cosmetics brand partners with Black Owned UAE to help small-owned and Black-owned businesses amid the global pandemic

Lush has announced their commitment to support Black and small-owned businesses and communities in the Middle East. Through collaborations, promotion and training, the brand has partnered with Black Owned UAE to extend a helping hand to address inequality and assist those who have been heavily affected by the pandemic.

Miche Whitehouse, Regional Retail Brand Manager at LUSH MENA, comments, “We, at Lush, believe that all people should enjoy the freedom of movement across the world and it is a strong part of the LUSH ethos to help our communities achieve that. We are so excited to be working with the passionate team at Black Owned UAE. Many small businesses in the Middle East have taken a hit during the global health crisis and together, we want to support them in any way that we can.

At the forefront, the partnership aims to build stronger and supportive relationships with minority-led and Black-owned businesses in the region through a variety of ways. Online, Lush and Black Owned UAE will be able to support brands through their social media platforms – Facebook, Instagram and YouTube – whereby businesses can have weekly and static highlights, brand-talk videos, and host live and pre-filmed interview sessions or takeovers to increase awareness.

In an effort to empower businesses, Lush is also offering upskilling opportunities such as brand communication, soft skills, feedback and social media training. The ethical cosmetics brand will also offer a physical platform for partner brands in terms of photography sessions for products, influencer send-outs, collaborations and barter options for future occasions, and selling and promoting products at Lush events.

For collaborations with Lush, email For collaborations with Black Owned UAE direct message @blackowneduae or email

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