August 2020
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Land Rover MENA’s first immersive 360° film celebrates the beauty of adventure

Land Rover MENA’s first immersive 360° film celebrates
  • Stunning Range Rover Velar is the star of the cinematic film
  • 360° video allows customers to take control of omnidirectional camera to explore surroundings inside the vehicle
  • Two-minute production uses CGI to provide first person view of the Velar

Dubai, United Arab Emirates, 04, 2020: Land Rover MENA has produced an immersive 360° film that invites audiences to climb inside the avant-garde Range Rover Velar and experience the beauty of nature from within a model adored for its own aesthetic.

The two-minute-long film uses hyper-realistic CGI to provide car lovers a first-person view of the Velar, taking them on a cinematic adventure that explores the medium SUV’s impressive features and advanced driving capabilities.

Land Rover MENA’s region-first 360° film has been produced to rev the imaginations and inspire the outdoor spirit of drivers and car enthusiasts, empowering them to explore their surroundings and Range Rover’s Velar while safeguarding their health and prioritising their comfort — all without having to leave home.

The cleverly rendered film makes for a captivating watch, conveying the beauty, elegance and engineering excellence of the Velar’s adaptive dynamics, revolutionary design philosophy, and seamless integration of innovative technologies. Its 360° format places viewers in the driver’s seat, enabling them to virtually commandeer the Velar by taking full control of the video’s omnidirectional camera. This allows viewers to scan their surroundings and immerse themselves in a transporting, hyper-realistic experience that perfectly illustrates ⁠— in stunning Range Rover fashion ⁠— the poise, confidence and refinement the luxury crossover SUV is renowned for; while opening motor enthusiasts’ eyes to the beauty of the region’s natural terrain and striking landscapes.

Salman Sultan, Regional Public Relations and Social Media Manager at Jaguar Land Rover MENA, commented: “We have always been inspired by our sense of wonder; by the sensation of hitting the open road to experience the world and all its natural delights. This is fundamental to who we are as a brand, a company, and as car lovers. We recognise this same sense of wonder in our customers and the motor enthusiasts who make up the communities we serve, and see it as our duty to keep them entertained, engaged and inspired. In the Range Rover Velar, we believe we have a motorised work of art that serves the very same purpose.

With our customers and communities facing many challenges and restrictions today, we have gone above and beyond in creating a novel, wholly innovative experience that reacquaints these proud adventurers with the joy of exploration. Our immersive 360° video — like our cars — takes them as far as the imagination can go. We hope you enjoy the ride.”

About Land Rover

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world’s SUV sectors, with 80 per cent of this model range exported to over 100 countries.

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