July 2020

Ideal Standard introduces new colours for Ipalyss and Connect Air ranges

Ideal Standard introduces new colours

 Ideal Standard, one of the leading providers of innovative bathroom solutions operating across Europe, Middle East and Africa, introduced a brand new, sophisticated colour palette for Ipalyss vessels and Connect Air mixers, which are a part of their Atelier Collections in collaboration with Italian design studio Palomba Serafini Associati.

The Ipalyss range of vessels is supplied in three configurations: a vessel without overflow, a vessel with overflow, and one with overflow & a deck. The overflow in these vessels has been thoughtfully integrated into the design. The result is a discreet, slotted design that does not compromise the clean lines and minimalism of the piece. In addition to white gloss and white silk, now these vessels are available in 10 different colours including Black Gloss, Black Matt, Slate Grey, Concrete, Sage, Powder, Pomegranate, Mink, Nude and Kashmir. These colours add to the contemporary and elegant appeal of the vessels and have the ability to add more character to the bathroom.

Connect Air range of mixers offer a perfect mix of form and function – exquisite design and eco-friendly attributes. The extremely light weight and durable collection, now has introduced four new colours including chrome, silver storm, brushed gold and magnetic grey. The new colour palette can be combined Ideal Standard’s ceramics, to create a bold synergy between shape, material and colour.

Commenting on the new colour palettes, Mr. Frederick Trzcinski, Marketing and Innovation Director, MENA, Ideal Standard Gulf, said “Colours have a way of invoking a sense of emotion and reflect the personality of the user. Use of colours are intrinsic to Ideal Standard’s legacy and with the introduction of colours like chrome, powder blue, pomegranate, brushed gold and magnetic grey, we want to give our customers the opportunity to explore and harness their sensibility of colours. We believe these colours combined with our ceramic can build a bridge between the contemporary and the classic.”

Products in the Ipalyss and Connect Air range are especially well suited for demanding environments, such as hotels, offices, restaurants, etc. where an effective combination of aesthetics and durability is of paramount importance. The design maximizes available vessel space and supreme water efficiency, resulting in an enhanced user experience.

About Ideal Standard

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. In November 2016, the Design Bathroom Centre opened, first-of-its-kind in the region, located on Sheikh Zayed Road in Dubai. The Ideal Standard, Armitage Shanks, Porcher, Jado, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.

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