July 2020

HASH Design launches new Eid collection ‘Casual Chic’

HASH Design launches new Eid collection ‘Casual Chic’

Known for its distinctive and unique designs and following on the success of its previous collections, HASH Design has announced the launch of its Eid collection to elevate the fashion game this season.  The new collection titled ‘Casual Chic’ is specifically curated for Eid Al-Adha and is inspired by the African spirit and boho style

The distinct and modern collection uses fabrics like linen and soft fabrics with flowy cuts and pleats. Some of the pieces in the collection also have a touch of elegant embroidery work, while there are options of abayas that are more in streetwear look with raw stitch to it. The collection adorns colours such a blue, olive, and pastel thereby providing the dresses a calm and relaxed feel. This collection has been specifically designed for women who want to celebrate Eid looking stylish and feeling comfortable at the same time.

Fatma Al Hashimi, co-founder of HASH Design, said, “Keeping in mind the celebratory feel of Eid and the necessity of being comfortable we have created this fascinating collection that is exquisite and crafted in intricate, detailed-oriented designs for that perfect look. Casual Chic is carefully put together with the right mix of fabric, colours, and designs making it a perfect wear for the festivities.”

Carefully selected fabrics, refined cuts, and an eye for details are the fundamental components of the brand that tends to promote conscious and quality shopping while perfectly matching the fashion needs of women in the Emirate. HASH Design is a brand that tailors distinctive and exclusive pieces to suit the latest fashion trends.

About HASH Design:

HASH Design is a distinct boutique concept launched by Emirati sisters Fatma and Maryam Al Hashimi, known for its prêt-à-porter, custom-made outfits as well as Arabic local combined with a touch of modern abaya designs. The brand fuses international inspiration with national pride to create simple, elegant designs. Started as an Instagram account in 2015, HASH Design is a brand that is an inspired result of the sisters’ combined efforts and fascination with fashion. Those looking for the trendiest couture and a creative flair to their wardrobe should make their way to their outlets and seek out their future style. The boutique is located at Wasl51, Jumeirah 1 block D and also operates the original Instagram account under address hashdesign_.

About founders:

Gifted with the craft of creating timeless, elegant pieces, Fatma Al Hashimi started her entrepreneurial journey with a home business that soon gained a substantial Instagram fan base, paving the way for what HASH Design stands for – a home to inspiring designs and elegant outfits. Fatma holds a bachelor’s degree in marketing and communications from Zayed University Dubai. She is fluent in Arabic and English, loves to travel, and has participated in over 15 prominent events across the Emirate. She is regularly featured in local and regional media as an exemplary leader in the world of fashion and entrepreneurship.

With a BBA in Business Management from AUD, Maryam Al Hashimi started her career with international firm AIG (AMERICAN INSURANCE GROUP). This multinational experience enhanced her overall business and management skills, which became the driving force behind her decision to become an entrepreneur in the fashion industry. Her co-creation HASH Design is now a renowned brand name in Dubai that caters to ladies of style seeking timeless, cutting-edge, and elegant fashion pieces. She has been with HASH since 2015 and has been involved in designing timeless and contemporary abayas, kaftans, and dresses, from the inception to the final stage. Her passion for fashion and entrepreneurship remains a strong pillar of Hash Design’s success as a fashion label, as it always has been and always will be.

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