July 2020
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DIHC signs strategic Channel Partnership with Franchise India Both entities to provide business support to Indian companies looking to set up in the UAE

DIHC signs strategic Channel Partnership with Franchise India

The UAE Royal family backed entity, Directions Investments Holding Co. (DIHC), under the Chairmanship of H.H. Sheikh Mohammed bin Sultan Bin Hamdan Al Nahyan and Franchise India, Ltd, the largest franchise and management company in South Asia announce a strategic partnership to support Indian businesses that wish to set up their Manufacturing, Retail, Trading, Representation or Marketing office in UAE.

The alliance will open a gateway for competitive advantage in exploiting opportunities and avoiding pitfalls when operating in the MENA and APAC regions by Indian Companies.

With about 3.3 million Indian migrants in the UAE alone (according to the UN’s migration report in 2017), constituting almost 27-plus percent of its population, it is a big competitive advantage for an Indian company to plan its expansion in the UAE,

Franchise India Ltd  under the Chairmanship of Mr. Gaurav Marya seeks to assist Indian companies with setting up their Local Limited liability company and do business with government and private companies in the UAE under the direct guidance of the Royal Family office.

“Through our Value Added Services Program, we provide a platform where our JV partners and Sponsorship Program, find the necessary elements to launch, grow and succeed” said Zulfiquar Ghadiyali, DIHC.

Globalization and global markets are of considerable relevance, principally owing to the pragmatic growth effects of cross- border enterprise and investment. Moreover the next normal comes with a highly potent business environment, where approaches to incorporate sustainability and resiliency to withstand the uncharted outside shocks becomes equally important for decision making and strategic planning by business owners.

The presence of a huge Indian diaspora is a big plus for Indian companies for zeroing down in the UAE and is a great market to replicate a successful Indian business model. Being an affluent market where retail is quite well developed, the potential market is as big as many other emerging markets but highly concentrated.

Expertise and Experience about the Laws of the land is vital to start a business in the UAE market. The Investor Friendly UAE Government has been taking steps to make the process easier for Indian consumer and manufacturing brands to enter the UAE, especially Abu Dhabi. Finding a trustworthy sponsor or partner can be tedious for Indian entrepreneurs and that is where this channel partnership will make the process easier and shorter” said Gaurav Marya, Chairman, Franchise India.

The Project is to create visibility and attract leading investors, businesses and organisations to understand the commercial and competitive capabilities of Abu Dhabi by recommending participation in and through specifically curated relevant programs, site tours, inward delegations and networking forums.

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