July 2020



Ideal Standard, one of the world’s leading manufacturers of public and private bathrooms solutions, has been recognised at the 2020 BIMobject awards, receiving the ‘Most Downloaded Brand’ award.

The award recognises the manufacturer’s outstanding digital excellence, after nearly 400.000 Ideal Standard BIM files were downloaded by architects worldwide in 2019.

Award organiser, BIMobjects.com is one of the leading platforms for BIM files – hosting over a thousand brands including the most renowned international names from the world of construction.

BIM (Building Information Modelling) is the technology that underpins the digitalisation of the construction industry and has been a key focus for Ideal Standard in latest years, with the recent win marking the second time that the brand has received this accolade, having also been named ‘Most Downloaded Brand’ in 2017.

Using files called BIM objects, which contain detailed product information such as dimensions and performance data, construction professionals can create a ‘digital twin’ of a real-life asset. This ‘digital twin’ can then be used by interior designers to create digital visualisations of projects and show rooms, allowing designers to ensure the real-life product fits the design, sales or marketing purpose while avoiding design and construction errors and the resulting costs from rework.

Ideal Standard has embraced BIM files as a way of honouring its commitment to making customers’ lives easier, offering improved efficiency, cost saving benefits and enabling customers to be more productive.

In recent years, the brand has invested in and significantly enhanced its Building Information Modelling (BIM) efforts and expertise, positioning Ideal Standard as one of the leaders in the digital construction arena, as well as the Sanitaryware industry overall.

Praised for its accuracy, the brands’ BIM objects provide exact 3D geometrical information and accurate data for its products. Offering around 10 different formats, Ideal Standard BIM objects are also accessible for all sections of the construction sector- from electrical and mechanical engineers to interior designers.

Frederick Trzcinski, Marketing & Innovation Director at Ideal Standard MENA, said: “It’s great that our efforts in digital construction have been recognised. Winning the award for the ‘Most Downloaded Brand’ from the leading BIM platform, is a fantastic achievement. Our BIM files are bringing our products closer to our customers and really highlight the quality and sustainable certifications that our customers so eagerly need”.

“In addition, the analytics data we obtain from BIM, such as which products are most popular, who downloaded our digital assets and where we had most exposure, also gives us valuable input to further fine-tune our offering and really give our customers the tools they need to make their lives easier”.

About Ideal Standard

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. In November 2016, the Design Bathroom Centre opened, first-of-its-kind in the region, located on Sheikh Zayed Road in Dubai. The Ideal Standard, Armitage Shanks, Porcher, Jado, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.

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