Located in Soho at the corner of Grand and Mercer streets, the new and dynamic concept of Felipe Oliveira Baptista is housed inside a historic cast-iron façade building emblematic of the downtown neighborhood. Inside a series of reimagined white metal scaffoldings are reflected throughout the space’s floor to ceiling mirrors serving as a both a launchpad for
the House’s newest collections and collaborations as well
as a destination for the brand’s global community.
Greeting visitors as they arrive is a dedicated space for revolving artistic installations debuting with a vintage television presentation and complimented by original 1970’s leather furniture and geometric plexiglass displays. Arrays of plants and vegetation punctuate the metal structures evoking the House’s DNA and commitment to the natural world as well as Oliveira Baptista’s focus on organic materials. This first US Flagship is envisioned as a continuously evolving ecosystem where artistic installations and community
gatherings are delivered alongside the brand’s newest offerings creating a unique experience and that is distinctly KENZO.
For half a century, KENZO has been infusing positive energy and contagious freedom by claiming a polychrome, daring and borderless fashion that celebrates nature and cultural diversity. Founded in Paris in 1970 by Kenzo Takada, who opened his first boutique in Galerie Vivienne, the House continues to cultivate and reinterpret with modernity the codes that make its uniqueness: the mix of prints, the harmony of refined colours and an exuberant and sophisticated creativity imbued with optimism and impertinence.
By appointing the Portuguese designer, Felipe Oliveira Baptista,
to head its artistic direction, KENZO instills a new dynamic and confirms the development of its potential. Driven by a creative vision combining aesthetic requirement and functionality, in line with the House’s DNA, Felipe Oliveira Baptista is defining a new chapter in the history of the brand, while respecting its unique heritage.
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