July 2020

Majid Al Futtaim to expand homegrown F&B concepts with opening of Kitchen 35 at City Centre Deira

Majid Al Futtaim to expand homegrown F&B concepts

Dubai, United Arab Emirates, 08 July 2020: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is pleased to announce that it is expanding its homegrown F&B concepts with the launch of Kitchen 35 at City Centre Deira on Wednesday, 08 July.

Kitchen 35 is a specialty coffee and artisanal food café which boasts a locally-inspired menu and prides itself on sourcing quality ingredients. Diners will be able to enjoy an array of hand-crafted foods including freshly baked pastries, gourmet grab-and-go sandwiches, super food salads and cold pressed juices. The opening at City Centre Deira marks Kitchen 35’s first standalone cafe as well as its first location in Dubai. Kitchen 35, whose name is inspired 35-millimetre film originally used for motion pictures, is also located at VOX Cinemas The Galleria, Al Maryah Island and has two outlets in the Kingdom of Saudi Arabia at VOX Cinemas Atyaf Mall and The Roof in Riyadh.

Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “We are delighted to be opening a new outlet of Kitchen 35 as part of our commitment to introduce 20 new F&B concepts and homegrown restaurants this year. Consumers increasingly expect to find a strong variety of dining options when they visit the mall and Kitchen 35 is the perfect spot to refuel after a shopping spree.”

In addition to Kitchen 35, Majid Al Futtaim’s F&B portfolio includes Nutella@VOX, which serves desserts generously smothered with everyone’s favourite chocolate spread, Pizza Al Taglio, an Authentic Roman pizza concept serving freshly baked pizza by the slice and Top Bun, which specialises in flavour-packed sliders, wings and a variety of loaded fries.

Kitchen 35 is located at Food Central, East Court, Level 2, City Centre Deira. It is also available for delivery on Deliveroo, Talabat, Careem NOW and Zomato

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighborhood centers, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centers across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimized environment resource management.

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