July 2020
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 WATERWIPES LAUNCHES THE WORLD’S PUREST FACIAL WIPES

 WATERWIPES LAUNCHES THE WORLD’S PUREST FACIAL WIPES

With only three ingredients – 99.9% water, fruit extract and Dead Sea minerals – the wipes are effective at removing impurities, makeup and mascara

July 2020, Dubai, UAE: WaterWipes has announced the launch of the world’s purest facial wipes in the UAE featuring three key ingredients: 99.9% water, fruit extract and Dead Sea minerals.

Available from this month in the UAE, NEW WaterWipes Facial Wipes care for all skin types– especially sensitive skin, leaving it clean, hydrated and glowing after use. WaterWipes Facial Wipes are the easiest and purest way to put your skin first.

Unlike other facial wipes on the market, the new wipe has strictly no fragrance, no alcohol and no sting. Don’t just take our word for it; 98% of women agreed the wipes were gentle on their skin, leaving it instantly refreshed and without any residue*. The wipes are approved by Allergy UK and are proudly registered with the Vegan Society. Now it’s finally time to embrace your skin care regime, no matter how rushed it can get.

The embossed wipe texture is formulated with the purest ingredients- Dead Sea minerals and fruit extract combined with the patented purified water technology to effectively cleanse and refresh skin. Gone are the days of hard water leaving your face feeling dry and sensitive. Make-up, mascara and impurities are removed without leaving anything in their place.

Only Three Ingredients:

  1. 99.9% Water

WaterWipes natural spring water is sourced from an Irish spring deep underground.  All WaterWipes water undergoes seven stages of purification resulting in an ultra-pure solution.  This patented purifying technology results in a unique product that effectively cleanses the skin, without the need for several additional cleansing ingredients.

  1. Fruit Extract

Fruit seed extract is natural, rich in Vitamin C, and has antioxidant properties.  It helps maintain the integrity of the skin and acts as a protective barrier and natural skin conditioner.

  1. Dead Sea Minerals

Known to have soothing effects and for promoting skin barrier recovery.

Dr. Emer Gilligan from WaterWipes, said “Product innovation through ongoing research and development is essential to WaterWipes as a brand. Consumers are increasingly demanding products with minimal ingredients, with little or no fragrance or preservatives. However, it’s challenging to formulate a product with few ingredients that are still effective. Our unique water technology has enabled us to create a product that not only effectively removes make-up, but is pure enough to cleanse even the most delicate skin without feeling irritated.”

Edward McCloskey, CEO and Creator of WaterWipes, said, “WaterWipes Facial Wipes are the next stage in our journey to continue to deliver the purest wipes in the world. Following the successful launch of WaterWipes newborn, and more recently WaterWipes with Soapberry for growing babies, we are now delighted to extend the range offering adults a product created from natural ingredients to effectively remove make-up and daily grime.  Now, despite our busy lives, everyone can feel good cleansing their skin, safe in the knowledge they are using only the purest ingredients.  The current WaterWipes product range is available in over 50 markets across the world and we are confident that our new facial wipes will enjoy similar success”.

WaterWipes as a brand was created by a father whose newborn daughter suffered from sensitive skin and severe nappy rash – in response to this, he set about creating a pure and gentle wipe for parents, and so WaterWipes were born.  WaterWipes Facial Wipes for adults is the next step in the brand’s journey.

New WaterWipes Facial Wipes are available in-store at Spinneys, Waitrose, Choithrams throughout the UAE. You can also find the product online on Amazon.ae, MumzWorld.com, and Sprii.com.

About WaterWipes

WaterWipes is a global Irish brand. In addition to the new WaterWipes Facial Wipes, they are creators of the world’s purest baby wipes made with 99.9% water and a drop of fruit extract. WaterWipes were created by a concerned father looking for a better baby wipe after discovering his newborn suffered from nappy rash and sensitive skin. WaterWipes is one of the most well-known and loved baby wipe brands globally.

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