July 2020
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Madinat Al Irfan Development Company Begins Construction of its Iconic Customer Experience Centre

Madinat Al Irfan Development Company Begins Construction

Designed with a modern and sustainable architectural theme

Muscat, Oman, 5 July 2020:  Madinat Al Irfan Development Company SAOC, the partnership between Omran and Majid Al Futtaim Properties, today announced the contract award for construction of its Customer Experience Centre. The Centre will be the headquarters and sales hub for the joint venture company and will include interactive displays and a covered open-air plaza for project events.

The Customer Experience Centre is set amongst a range of premium commercial office buildings, central marketplace, health care district,  hotel, residential and serviced apartment buildings and a central park forming part of the future central district.  This initial phase also includes master planned single-family residential neighbourhoods, with school, community recreation centre, masjid, extensive community gardens and bikeways.

HE Talal Al Rahbi, Chairman of Madinat Al Irfan Development Company, said: “The iconic Customer Experience Centre will be a flagship feature of the Sultanate’s largest urban development project, and is set to be completed by Q1 2021. It follows the launch of the initial phase of the mixed-use development, and will be undertaken by the Joint Venture Company within Madinat Al Irfan, on a 550,000 sqm site. This represents around 11% of the overall site development which will be rolled out in numerous phases.”

The Customer Experience Centre is designed to reflect a modern, forward-thinking architectural approach in line with the project’s vision of sustainability, innovation and community connectivity. Features include an impressive floating roof, which forms the base for a Solar Farm and will power most of the building. The roof will cast gentle shadows over the grand open-air plaza, which will be used for corporate and community events. The contemporary minimalist architecture in themes of white are reminiscent of the distinguished historical colours of Muscat, while the transparency of its glass enclosure symbolizes the openness of Madinat Al Irfan, and its welcoming invitation to all.

Hawazen Esber, Chief Executive Officer, Majid Al Futtaim – Communities and Deputy Chair of Madinat Al Irfan Development Company’s Board said: “The project will provide a new benchmark in terms of placemaking, creating a vibrant community as well as a showcase for leading-edge design.

“The Customer Experience Centre will incorporate balanced land uses, implement timeless urban design, adopt smart city practices and sustainable infrastructures as well as provide the opportunity to discover more about what destination will inspire.

“It will have the signature customer experience at its heart, which means that not only will it be visually impressive, but it will be packed with features set to delight and engage visitors of all ages.

“I am delighted that Omran and Majid Al Futtaim have brought forward construction of the Customer Experience Centre. It is testimony to their belief in Oman’s strong long-term fundamentals amid challenging market conditions and I can confirm that further infrastructure works will also be announced later this year.”

The Customer Experience Centre will inspire individuals and companies to participate in the development of the Muscat’s new central district, which is an important economic platform for new industries and investments aligned with Oman’s Vision 2040. Madinat Al Irfan Development Company is also developing concept designs for the first residential areas to be launched in the near future, which will include options not previously offered in the market.

About Madinat Al Irfan Development Company SAOC

Madinat Al Irfan Development Company SAOC is a joint venture partnership between Omran and Majid Al Futtaim Properties which is driving the development of Oman’s largest integrated urban lifestyle destination. Covering almost 5 million SQM of land, the bold vision for this mixed-use project establishes a landmark modern downtown at the heart of Muscat, through a combination of unique residential, leisure and commercial opportunities.

The project’s Master Plan promotes quality and diversity in architecture and integrates sustainable energy, transport and leisure options. Extensive landscaped parkland enhances the destination’s natural beauty and it will become home to 50,000 residents, attracting similar visitor numbers each day.

The phase one development covers more than 55,0000 SQM and includes residential units, health care, hospitality and education facilities, commercial offices and retail and entertainment outlets, offering a wealth of investment opportunities for sub-developers and end users.

With a development timeframe over 30 years, the project will evolve as a strategic platform providing active opportunities for investors. As a positive catalyst for change, this sustainable, diverse and vibrant community is set to inspire every home, every enterprise and every generation.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

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