Cambridge Assessment English: Nassim Abu-Ershaed to lead teams across Europe, Middle East and Africa
Dubai, United Arab Emirates, July 2, 2020-: Cambridge Assessment English, a part of the University of Cambridge has appointed Nassim Abu-Ershaed as Regional Commercial Director, EMEA, based in Dubai. Nassim is a long-established expert in the field of English language learning and teaching and will be responsible for increasing educational opportunities throughout the whole region. Cambridge Assessment English runs its work in the Middle East and Africa from a dedicated office in Dubai. The office is made up of experts in language assessment as well as business specialists – who are seeing a huge demand for learning English in the emerging markets.
Cambridge Assessment English is a department of Cambridge University which has a long history throughout the region. They develop the Cambridge English exams which are really popular throughout EMEA, including the world-famous Cambridge English Qualifications such as B2 First and C1 Advanced, as well as IELTS, and a range of tests for younger learners, teachers and the workplace. Most recently the Cambridge English exams have been joined by Linguaskill, a ground-breaking test that uses Artificial Intelligence and other cutting-edge technologies in language assessment.
Speaking about his new appointment Nassim Abu-Ershaed, Regional Commercial Director, EMEA, said, “There are still huge opportunities for English language learners throughout Europe, the Middle East and Africa, despite the current restrictions in the education sector. We’ve been working hard behind the scenes at Cambridge to find new ways to help people learn and teach English. This has included offering learners and teachers online support options and the response has been really encouraging and inspiring. As exams start to get back on track, I’m looking forward to bringing even more opportunities to the region. The Cambridge English exams remain popular throughout the whole region from primary school students up to ambitious professionals working in English-speaking environments. I think the secret to our success has been that students know they are getting the skills they need for the real world and a valuable certificate from a department of Cambridge University.”
Nassim has worked in education for 15 years, within information technology, product development, standards & awards, assessment and learning technologies both in the UK and Internationally.
Originally from the Middle East and educated in England, Nassim is passionate about social and economic development, both of which benefit from improved education systems and better-equipped organizations and leaders.
Nassim has an MBA, and an MSc in Information Systems, from the UK, and is keen runner.
About Cambridge Assessment English
Cambridge Assessment English is part of the University of Cambridge. They help millions of people learn English and prove their skills to the world. They provide the world’s leading range of qualifications and tests for learners and teachers of English.
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