Milan, June 9th 2020
Sergio Rossi celebrates the summer with the new srAddiction Sergio Rossi + Manebí, starting a new chapter from all the things that make us smile and feel good, dreaming of days on the beach and summertime adventures with friends. Simple moments of real life we longed for in recent months.
“The post COVID era marks an opportunity for who wants to act with audacity and without fear. The collaboration with Manebí embodies this attitude, the juxtaposition of two different Italian Brands creating a modern product made for summer lovers. It’s a crucial step for me, because today more than ever, we must move in a smart way to reach our clients, bringing fresh energy to the brand” said Riccardo Sciutto, Sergio Rossi CEO.
The latest srAddiction comes from a selection of Manebí’s most iconic espadrillas, reinterpreted with the Sergio Rossi’s vision. The collection is made of sandals, wedges and flat espadrilles with eclectic colours and details.
Geometric shapes created by logomania ties that meet a nude color palette and denim; high wedges shine with all over glitter fabric and crystal silver studded details; the warmest and timeless tones of toffee and black suede find a new summer twist thanks to turquoise and coral stones, giving an uber glamour attitude to every step.
“The Sergio Rossi + Manebí capsule is a love letter to Italy and its women, created with the desire to bring each of them to breath the joy of the summertime. The collaboration with Sergio Rossi perfectly represents the contrast between the know-how of a Brand that is the history of fashion and the young and adventurous soul of Manebì. A story that today is even more beautiful to tell together, in order to share a message of positivity and collaboration in such a unique moment that has made us rediscover the strength that we have when we’re united.” underlined Antonello Benati and Vera Drossopulo Bogdano, founders of Manebí.
The srAddiction creative hub is enriched today by a dynamic collection that highlights the ironic and playful side of the Brand; Sergio Rossi + Manebí brings us to a dreamy summertime made of freedom and sunny days and becomes the new must-have collection made for all the adventures that are waiting for us.
#SummerLover #srAddiction #SergioRossi #Manebi
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