June 2020

fulfilling customer expectations with mixed virtual GELLIFY webinar:

fulfilling customer expectations with mixed virtual

Dubai, United Arab Emirates; June 7, 2020: Innovation platform GELLIFY Middle East will host an interactive webinar titled “Mixed Reality:  How to Engage the Post-Pandemic Human with VR and AR Anywhere, Anytime” on Tuesday, 9th June 2020 at 2pm UAE time.  Much like the widespread use of household electronics after the pandemics and wars of the 20th century, we are now witnessing the progressive democratization of augmented and virtual reality devices and applications across social strata. These technologies will revolutionize the way we interact with our clients and stakeholders. At this session, participants can learn how to shape better experiences using technology, the most promising used cases for the new era design hybrid experiences, how to mix digital and physical components to better fulfill customer expectations, and how to integrate a phygital perspective into your practice.

This event is the sixth session of a 10-part “Future-proof Your Organization with ‘Black Swan’ Capabilities” series, dedicated to help companies manage the effects of the pandemic. For


GELLIFY is an innovation platform that connects high-tech B2B startups with organizations to innovate their processes, products, and business models, through investments.

Headquartered in Italy with offices in Spain and UAE, the company’s success banks on its unique model which infuses businesses with the latest technologies from B2B startups and GELLIFY capabilities. GELLIFY brings startups from their embryonic “air” or “liquid” state to a reliable and scalable “solid” state, using its unique ‘GELLIFICATION’ growth program. This growth is funded through smart investments, supplied by GELLIFY and its co-investors.

GELLIFY has also built a community called ‘EXPLORE’ where entrepreneurs, innovators, and professionals can connect on any digital device. Through the app,  available to download from App Store and Google Playstore, participants can engage in phygital (physical and digital) experiences and take part in events, and infuse their businesses with the latest technologies from startups and GELLIFY capabilities.

GELLIFY comprises three business units: (1) GELLIFY for Startups, which provides more comprehensive services than mentorship and basic services that are typical of incubators through its ‘gellification’ program; (2) GELLIFY for Companies, which provides open innovation services used to design and implement digital transformation of small businesses and large corporations; and (3) GELLIFY for Investors, which provides Investment advisory and the management of a GELLIFY Investment Fund on selected innovative B2B Tech Start-ups.

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